Sony aims to create the future of entertainment through the power of technology together with creators.
Here, we introduce various contents such as Sony's activities and Behind the Scenes.

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World Athletics Partnership

We will utilize cutting-edge technology to support athletes as part of its goal to fill the world with emotion.

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KINGDOM | Shot-on-Alpha Photo Gallery

Pore over stunning photos captured by Osamu Kikuchi as he tracked the creators' journey with a Sony Alpha 9 II camera.

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Contents

KINGDOM | Beyond the SCENE TALK

Special talk session with the creators: producer, director, cinematographer and actor. Hear about their challenges to deliver emotions and their thoughts on filmmaking.
* Link to YouTube

KidZania Koshien『Video Production Studio』pavillion

We hope that the next generation of children, who will live with technology, will open up new possibilities and create the future of entertainment which is yet to be imagined.

Sony Open in Hawaii

PGA TOUR senior producer of field content, Jeff Garrison, tallks about the advantages of Sony cameras in golf filming.
* Link to YouTube