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Sony runs various activities and touch points for brand engagement.

StoriesSony’s Innovations & Challenges

Behind all Sony products, contents and services are stories of boundless passion and unwavering dedication. Sony Stories is a series of videos that explores how Sony fill the world with emotion through the power of creativity and technology.


Experience the latest products, technology, entertainment also the new world by bringing them all together.

  • Boundless by Sony

    Digital content highlights how creators are pushing boundaries and shaping the future using Sony's technologies.
  • Sony Square Shibuya Project

    On the ground floor of Shibuya MODI, inspires visitors by offering new surprises through Sony's products, technology and entertainment.
  • Ginza Sony Park

    A new hub for Sony brand promotion, offering people interactive new experiences, and make Ginza a more comfortable town.
  • Sony Pictures Studio Tour

    2-hour guided tours are available of the California studio where many popular movies like Men In Black and Spider-Man 2 were filmed.


    Brand campaign, project, tradeshow and event executed all over the world.

    • CES 2020

      Sony took part in the CES 2020 Consumer Electronics Show in Las Vegas, Nevada.
    • #SCRAMBLE × Sony

      Sony participated in Shibuya's creative technological and cultural experiments "#SCRAMBLE" and hosting the "WOW Studio" to showcase experimental prototypes.
    • Shibuya City Games

      The world's top prosthetic athletes participated in "Shibuya City Games" and attempt to set a new world record on a track created in the center Shibuya.
    • SXSW 2019

      Sony took part in SXSW 2019 (South by Southwest), the world's largest creative business conference and festivals, to be held in Austin, Texas.
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