The mission of Sony Corporation, which is responsible for the Entertainment Technology & Services (ET&S) business segment of the Sony Group, is to create the future of entertainment through the power of technology together with creators.
Based on Sony's purpose to "fill the world with emotion, through the power of creativity and technology," we aim to realize our vision to continue to deliver Kando* to people around the world.

Kando moves people emotionally and enriches their lives, and people are also the ones who create Kando. We strive to work with diverse creators to unleash creativity through the infinite possibilities of technology and envision a future of entertainment that is yet to be imagined.

We are also focusing on creating an environment where all employees can thrive in their own way. As part of these efforts, we are fostering a corporate culture that is "Open & Transparent," with "respect for differing opinions," and "a climate where we can take on new challenges without fear of failure." Furthermore, through initiatives for a sustainable society and the global environment, we will contribute to a future where everyone can share Kando.

"Creating the Future Together"

We will continue aiming to become the brand chosen by creators, and strive to create more Kando through creating together with creators around the world.

Kimio Maki
President and CEO
Sony Corporation

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