FES Watch U is a "display watch"—an advanced fashion watch featuring e-paper in the face and band. With the dedicated app, users can install original designs by prominent creators and display them on FES Watch U. Users can also create and install their own unique designs. This high-fashion item was developed from the ground up by Fashion Entertainments and arose from a new business development program in Sony. In this video, you'll visit with Yuki Sugiue, the project leader for FES Watch U, as he prepares for the launch of the new product. Through observations by Yuki and his project team members, you'll find out about Sony's initiative to digitalize fashion and the company's unique and innovative approach to the fashion industry.