So immersive. So real

Immerse yourself in sound all around you.
As real as if you are there at a live concert or
with the artist recording in a studio.
With 360 Reality Audio, music has never been
so immersive and so real.

About 360 Reality Audio

What Is 360 Reality Audio?

360 Reality Audio uses Sony's object-based spatial audio technology empowering the creation of immersive music experience such as feeling as if you were at a live concert experience. Artists and music creators are provided a canvas where they can map sound sources such as vocals, chorus and instruments with positional information of distance and angle to suit their creative and artistic purpose leveraging a 360-degree spherical environment.
When listeners play back the resulting content, they can enjoy a music experience that immerses them At the center of the content creators experience, just as they intended.

An ecosystem designed for and by creators
Content creation

Working closely with industry professionals, we have crafted a set of tools that look to empower a new way of creative expression.
Whether you want to take your existing multi-tracks, stems or create new music from scratch, Sony’s tools fit as an extension of your creative process. Overtime we will continue to improve our tools and work with leaders in the industry to empower more robust and flexible options that enable continued creative freedom while maintaining excellence in quality.

Distribution format

The 360 Reality Audio Music Format was designed around being optimized for music distribution. In an effort to avoid the challenges of proprietary technology, Sony has been partnering with Fraunhofer IIS, part of Europe’s largest organization for applied research, to ensure the format complies with MPEG-H 3D Audio standard, an open audio standard.

Content Distribution

360 Reality Audio content is available today across a variety of music streaming service providers. The content is most commonly found in super premium plans offering customers better listening experiences and creators improved value.

Compatible devices

We intent to support the format across a wide range of products each with their own unique requirements the goal is to streamline the overall integration to simplify for both OEMs and consumers. With mobile being delivered today with our headphone based solutions which benefits from software based optimization.

For additional details, visit the following website

360 Reality Audio official website

Contact us

360 Reality Audio

Inquiry form for Corporate Customer

Want to learn more about 360 Reality Audio, click below to contact us for more details

Inquiry form

MPEG-H 3D Audio

For more information about MPEG-H 3D Audio
Please visit http://www.iis.fraunhofer.de/mpeg-h

Fraunhofer iis