Sony Vlog Challenge 2022 Contest
Official Rules

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. MUST BE AT LEAST 18+ (AL and NE, 19+) YEARS OF AGE AT TIME OF ENTRY. A PURCHASE WILL NOT ENHANCE YOUR CHANCES OF WINNING. THIS CONTEST IS INTENDED FOR PARTICIPATION IN THE UNITED STATES (EXCLUDING TERRITORIES) AND CANADA (EXCLUDING THE PROVINCE OF QUEBEC) ONLY AND WILL BE GOVERNED BY APPLICABLE U.S. AND CANADIAN LAW.

1. 1. The sponsor of Sony Vlog Challenge 2022 Contest (“Contest”) in North America is Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127 (“Sony”). The Contest is in no way sponsored, endorsed or administered by, or associated with either YouTube, Tiktok, or Instagram. YouTube, Tiktok and Instagram is hereby completely released of all liability by each Entrant in this Contest.
2. 2. The Contest is open to individuals (“Entrants”) aged over 18+ (AL and NE, 19+) at the time of entry who have a personal YouTube, TikTok and Instagram (collectively, “Social Media”) account and are resident in US (excluding territories) and Canada (excluding Quebec) (“Qualifying Regions”). Sony, its officers, directors, and employees (and members of their household and of their immediate families, i.e., parents, children, stepchildren, spouse, siblings, “step” of each and persons residing in the same household of such immediate family members) of Sony, its parent, subsidiaries, affiliates, sales representatives, distributors, advertising/Contest/web development, administration and design agencies and/or their affiliates, assigns or representatives (hereinafter referred to collectively as “Sony & Others”) are ineligible to enter or win.
3. 3. The Contest will start on 19 May 2022 at 02:00:00 AM Eastern Standard Time (“EST”) and will end at 30 June 2022 at 11:59:59 PM EST (“Contest Period”). Sony’s computer is the official clock for the Contest.
4. 4. To enter the Contest, you must complete the following steps:

Step 1:

1. Create and film a video based on the Contest theme. The video can be filmed using any device including (but not limited to) a Sony camera, other non-Sony camera, smart phone, or smart device. There is no minimum length requirement and maximum length is 25 minutes for the video entry. Videos can be submitted in horizontal or vertical format.
2. Contest Theme: The Power of Good
   Theme Description: Small acts of kindness can have a big impact. Show us how one good action can create a ripple effect that touches many people’s lives. Maybe you helped a neighbor who was moving. Maybe you helped your community by spending time to clean up your local park. Or, perhaps you tried a zero-waste or became vegan for a day. Whatever it is, vlog and tell your story to show one act of good creating a positive impact. Take the Sony Vlog Challenge and share the power of good.

Step 2:

1. Publish your video to YouTube (as a regular YouTube video or YouTube Short video), Tiktok, or Instagram (as regular in-feed Instagram video or Instagram Reel video). For YouTube entries, include the words “Sony Vlog Challenge 2022” to the title of your video. For Tiktok and Instagram entries, add the hashtag “#SonyVlogChallenge2022” to your post’s caption.

Step 3:

1. After your Contest entry is published on your Social Media, submit your entry to the Contest form page found here. The information needed to complete your Contest submission include:
   

   ・Your video’s unique URL from YouTube, Tiktok, or Instagram

   ・Region/Country

   ・Email address

   ・Age

1. 5. Once posted, Entrant’s videos must remain on Entrant’s Social Media account until the end of the Contest Period set out at Rule 3 above, otherwise Entrant’s entry will not be judged and Entrant will not be eligible to win.
2. 6. There is no limit to the number of videos that Entrant can upload to participate, but each video must be unique and comply with these Contest Official Rules. You may publish the same video to multiple social platforms, however cross-social uploads will only count as one Contest entry.
3. 7. Video(s) that are modified with any image editing software or equivalent programs are accepted. Entrant guarantees that video enhancement was made via use of legally acquired software.
4. 8. Video submissions: (i) must be in the English language or accompanied with an English translation of the audio or visual text; (ii) may not be inappropriate, offensive, libelous or defamatory, pornographic, sexually explicit, unlawful or plagiarized, as determined by Sony in its sole discretion; (iii) must not be harassing, abusive, threatening, harmful, vulgar, profane, obscene, excessively violent, racially, ethnically or otherwise objectionable or offensive in any way, as determined by Sony in its sole discretion; (iv) may not violate or encourage others to violate any applicable law, statute, ordinance or regulation; (v) may not defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or property rights or any other third party rights; (vi) may not contain commercial or corporate advertising, other than those relating to Sony Electronics Inc.; (vii) may not include any website URLs, viruses, worms, corrupt files, Trojan horses, or other forms of corruptive code or content that may harm or compromise the proper conduct of this contest or Sony; (viii) may not use any watermarks or distinguishing artist marks (such as signatures); and (ix) may not violate YouTube’s terms of service, Instagram’s terms of use, or TikTok terms of use.
5. Entrant shall not manipulate, including by way of a third party(ies), metrics on the YouTube, Instagram or TikTok service, including numbers of views, likes, dislikes, or subscribers, such that those metrics fail to reflect genuine user engagement with the YouTube, Instagram, or TikTok service.
6. 9. On or about July 1, 2022, Sony, in its sole discretion, will review all eligible video entries submitted through the Contest submission form. The videos will be judged, at Sony’s sole discretion, on the basis of the level of creativity (40%), originality (30%) and visual/emotional impact of the images and content in the video (30%). Videos published on YouTube, Tiktok, and Instagram will all be judged equally regardless of social platform or video length. Winners will be selected by a panel of judges set by Sponsor including at least one independent judge on the basis of the preceding judging criteria and decisions will be final and binding and cannot be appealed.
7. 10. PRIZES AND APPROXIMATE RETAIL VALUES (“ARV”): TOTAL OF FOUR (4) CONTEST PRIZES:
8. Four (4) winners will each receive one (1) ZV-E10 Vlog Camera Kit (model: ZV-E10L) (ARV USD $799.99), one (1) Sony Wireless Shooting Grip (model: GP-VPT2BT) (ARV USD $138.00) and one (1) 128GB SF-M Series UHS-II SD Memory Card (model: SF-M128) (ARV USD $64.99).
9. ARV of the Contest grand prize for each winner is: USD $1,002.98. Total ARV Contest prize package is USD $4,011.92. The ARV represents Sony’s good faith determination. That determination is final and binding and cannot be appealed. All federal, provincial, state, and local taxes are the solely responsibility of winner.
10. IMPORTANT: Sony has no responsibility for a winner’s inability or failure to accept or utilize a prize as described herein. Prizes are not redeemable for cash. All prizes in this Contest are nontransferable, non-assignable and non-substitutable except that Sony may, at its sole discretion, substitute a prize or any component thereof with one of equal or greater value. Additionally, the winners may each receive a Form 1099 or other document in the amount of the actual value of the prize, as required by law. Persons under the age of 18 years (AL and NE, 19) (as of the date of entry) are not eligible to enter or win the Contest.
11. If a potential winner is found to be ineligible, is not in compliance with these Contest Rules, does not respond to the e-mail in a timely manner, is disqualified or forfeits prize for any reason, declines to accept the prize, or if the prize notification or prize is returned as undeliverable, Sony reserves the right to award the prize to an alternate entrant who will also be selected per the judging criteria from all remaining non-winning entries received during the Contest Period. If after a good-faith attempt Sony is unable to award or deliver a prize, the prize will not be awarded.
12. Entrant shall not manipulate, including by way of a third party(ies), metrics on the YouTube, Instagram or TikTok service, including numbers of views, likes, dislikes, or subscribers, such that those metrics fail to reflect genuine user engagement with the YouTube, Instagram, or TikTok service.
13. 11. On or about July 1, 2022, all eligible entries will be judged according to the judging criteria set forth in Rule 10. On about July 15, 2022, potentially winning entries will be contacted by email and Entrant will be required to respond via email and (i) submit the file relating to the potentially winning video to demonstrate compliance with these Contest Official Rules; and (ii) Entrant’s name, address, video data, and thumbnail data to Sony. Any potential winner may be required to sign an affidavit of eligibility, a liability release and/or a publicity release. Failure to comply when requested may result in disqualification. A potential Canadian prize winner will be required to complete, sign and return a W-8BEN, Declaration of Eligibility/Liability Release/Publicity Release form and correctly answer a mathematical skill-testing question within five (5) days of attempted notification. The skill-testing question will be administered as part of the Declaration of Eligibility.
14. If a potential winner does not respond and comply with the instructions within five (5) days, or if the data reveals that the video does not comply with these Official Rules, the Entrant will not be eligible to receive the prize and an alternative winner will be selected.
15. 12. Prizes will be sent out to winners on or about September 8, 2022. Prizes will only be delivered to addresses in the Qualifying Regions listed in Rule 2 above. It may take several days or weeks to receive prize. The winning entries, subject to Rule 12, will be announced on the @vlogcamerabysony Instagram account and/or other Sony owned sites and social media pages.
16. 13. Acceptance of prizes shall constitute consent on the winner's part to allow Sony & Others use of the winner's name, image and/or likeness by Sony for editorial, advertising, promotional, marketing and/or other purposes without further compensation or review except where prohibited by law.
17. 14. By entering videos into the Contest, the Entrant warrants that: (1) the submitted videos and the manners of entering the Contest and such submission comply fully with YouTube’s terms of service, Instagram’s terms of use and TikTok terms of use, the Contest rules and these Official Rules; (2) the permission (including permission from parents or guardians, in case any image and any other personal information of children is included in the submitted videos) has been obtained (and a copy will be provided to Sony promptly upon request) to use the image and any other personal information of any person included in any of the submitted videos in accordance with these Official Rules; and (3) the appropriate licenses, permissions and/or releases have been obtained (and a copy will be provided to Sony promptly upon request) to use any music, images, video, audio, photos, text, or other materials contained in such videos from the owners thereof.
18. 15. LIABILITY & RELEASE: By participating in the Contest, each entrant agrees to release, indemnify, defend and hold harmless Sony & Others from and against any and all liability, injuries, loss, claim, damages, or cause of action arising out of participation in the Contest or receipt or use, misuse or possession of any prize, including, but not limited to: (a) human error or unauthorized human intervention in the Contest; (b) technical errors related to computers, servers, providers, or telephone or network lines (including but not limited to disruption related to Internet traffic, virus, bug or non-authorized intervention); (c) printing errors; (d) lost, late, misdirected, garbled, illegible, undelivered, or damaged entries, email, or mail; (e) errors in the administration of the Contest or the processing of entries; or (f) injury or damage to persons, including death, or property (including damage to entrant’s or any other person’s computer) which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt, use or misuse of any prize.
19. 16. The Entrant grants Sony an irrevocable, non-exclusive, free of charge license to copy, modify, edit, adapt, publish, reproduce, display, distribute or otherwise use (including but not limited to commercial, advertising and/or marketing) the submitted videos in any form or medium (print or electronic including the Internet), anywhere in the world, forever (including a right to sub-license to other Sony & Others). The Entrant agrees to waive all moral rights in the use of the submitted videos.
20. 17. Sony accepts no liability in respect of the use of publication of submitted videos and the Entrant shall be solely responsible for resolving any disputes with third parties relating to the videos they have submitted, at their own cost. The Entrant agrees to indemnify, defend and hold harmless Sony & Others from and against any claims, damages, losses, costs or expenses of any kind howsoever arising in connection with Entrant’s participation in this Contest, including but not limited to the use by Sony of submitted videos and the Entrant’s acceptance or use of the prizes.
21. ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SONY RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity of a potential winner based on an email address, the winning entry will be deemed to have been made by the Authorized Account Holder of the email address submitted at time of entry. “Authorized Account Holder” is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.
22. 18. Sony makes no representations or warranties whether express or implied, regarding this Contest or the prizes, other than as expressly set out in these Contest Official Rules. Sony shall not be liable for any technical errors or errors on the YouTube, TikTok or Instagram platform that may prevent an Entrant from entering the Contest or from receiving or sending direct messages. Sony does not seek to exclude liability for death or personal injury arising solely from its own negligence.
23. 19. Sony may, without advance notice cancel, suspend or postpone or change duration of the Contest at any time.
24. 20. Entrants' personal information will processed in accordance with Sony’s privacy policy https://products.sel.sony.com/SEL/legal/privacy.html (for residents of the U.S.) and https://corporate.sony.ca/view/privacy.htm (for residents of Canada) and will only be used for the purpose of the administration and publicity of the Contest, including for communications relating to the Contest, management of entries, dispatch of prizes, display of winning entries, and for purposes incidental to these activities. By entering the Contest, you agree that your name and country or region may be published together with your submitted video.
25. 21. Residents of Canada, please note: By entering the Contest, Entrant grants their consent to transfer their personal data to the U.S. for purposes of administration of the Contest and consent for their personal information to be transmitted, stored and processed in jurisdictions outside of Canada that may not have the same protections as Canada.
26. 22. Failure by Sony to enforce any of these rules or terms shall not constitute a waiver of that provision.
27. 23. DISPUTES: Issues concerning the construction, validity, interpretation and enforceability of these Contest Official Rules shall be governed by the laws of the State of New York, United States, without regard to conflict of laws principles.
28. 24. Should a dispute or claim arise related to this Contest (“Dispute”), Entrant and Sony agree that the Dispute shall be resolved exclusively through binding arbitration. ENTRANT UNDERSTAND AND ACKNOWLEDGE THAT BY AGREEING TO ARBITRATION, ENTRANT IS GIVING UP THE RIGHT TO LITIGATE (OR PARTICIPATE IN AS A PARTY OR CLASS MEMBER) IN ANY DISPUTES IN COURT. ENTRANT ALSO AGREE THAT ANY DISPUTE RESOLUTION PROCEEDING WILL ONLY CONSIDER ENTRANT’S INDIVIDUAL CLAIMS, AND SONY AND ENTRANT AGREE NOT TO HAVE ANY DISPUTE HEARD AS A CLASS ACTION, REPRESENTATIVE ACTION, CONSOLIDATED ACTION, OR PRIVATE ATTORNEY GENERAL ACTION.
29. 25. Arbitration Instructions. To begin arbitration, either Entrant or Sony must make a written demand to the other for arbitration. The arbitration will take place before a single arbitrator. The arbitration will be administered in keeping with the Expedited Procedures of the Commercial Arbitration Rules and the Supplementary Proceedings for Consumer-Related disputes (“Rules”) of the American Arbitration Association (“AAA”), when applicable and in effect when the claim is filed. Entrant may get a copy of AAA’s Rules by contacting AAA at (800) 778-7879 or visiting www.adr.org. The filing fees to begin and carry out arbitration will be shared between Entrant and Sony, but in no event shall Entrant fees ever exceed the amount allowable by the special rules for Consumers Disputes provided for by AAA, at which point Sony will cover all additional administrative fees and expenses. This does not prohibit the arbitrator from giving the winning party their fees and expenses of the arbitration when appropriate pursuant to the Rules. Unless Entrant and Sony agree differently, the arbitration will take place in the county and state where Entrant live, and applicable U.S. federal or state law shall govern the substance of any Dispute during the arbitration. However, the U.S. Federal Arbitration Act, 9 U.S.C. § 1, et seq., will govern the arbitration itself and not any state or other law on arbitration. The arbitrator’s decision will be binding and final, except for a limited right of appeal under the U,S. Federal Arbitration Act. Any judgments or awards shall be limited to actual incurred out-of-pocket expenses (excluding attorneys’ fees) associated with participation in this Contest and shall not include any indirect, punitive, incidental and/or consequential damages.
30. 26. WINNERS LIST: For the name of the winners, no later than October 31, 2022, send your request and a self-addressed stamped envelope to Attn: Sony Vlog Challenge 2022 Contest, 16535 Via Esprillo, San Diego, CA 92127.
31. 27. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127.
32. 28. Sony Vlog Challenge 2022 Contest Official Rules may not be reprinted or republished in whole or in part without the prior written permission of Sony Electronics Inc. Copyright 2022 Sony Electronics Inc. All rights reserved.