Search button in the site

Open the search area of the siteく

#DiscoverWithAlpha Instagram Photo Contest

Sony Alpha Series Instagram Photo Contest


The everyday life for many creators around the world have been drastically changing over the past few months---some of them may be honing their indoor photography skills or exploring their own neighbourhood, while others may be preparing for a time when travelling resumes. While it is clear things are constantly changing, the one thing that remains the same is that discovery and creativity is at the core of everything we do. Despite the changing environments, let’s stay connected as a community by sharing what we have all been discovering, learning, and creating with Sony Alpha cameras! #DiscoverWithAlpha

As such, Sony Electronics Singapore Pte. Ltd. is holding an Instagram “#DiscoverWithAlpha” photo contest for the users of Sony α series cameras.
Take part in this contest by sharing your photos through Instagram.
Entries will be judged based on the level of creativity, originality and visual/emotional impact of the image. All winning entries will be announced on Sony group websites and social media channels.

Some of the best entries in Singapore will also be entered into a global contest along with other participating regions. 5 global winners will then be selected among these entries from all over the world.
Submit your photos and stand a chance to win fantastic prizes!

Contest Entry

1) Follow the “@Sony.Alpha_photocontest” Instagram account
2) Post your photos on Instagram with Entry Hashtags (See below) to take part in the contest
3) and tag “@sonysingapore” Instagram account.



Discover, Learn, and Create with Sony Alpha

The subject doesn’t matter, as long as it portrays the excitement of discovery and learning with your perspective during this uncertain time. It could be Indoor Photography with a new perspective, Inspiration from small walks around home or in the forest, it could be simple things which makes you happy, it could be Family Portrait, Pet Portrait, Macrophotography or others.

Entry Hashtags

Post your photos on Instagram with the following hashtags to take part in the contest (and appreciate if you can share to your Facebook);

*Please post a new post with hashtag during the campaign period.

1. #DiscoverWithAlpha
2. #SonyAlphaSG
3. #SonySingapore
4. #Sony Alpha model name (e.g. #a7riii #a6400, #a9)
5. #Lens model name (e.g. #SEL24105G, SEL85F14GM) *all lenses are accepted

(i.e. #DiscoverWithAlpha #SonyAlphaSG #SonySingapore #a7riii #SEL24105G)

Entry Info

Contest Period

16th July
16th August 2020

Contest Procedures

Step 1 Participation in the Contest

You must read all terms & conditions before entering the contest – by entering the contest you will be deemed to have agreed to the terms & conditions. Follow the steps under Contest Entry to take part before 16th August 2020.

Step 2 Contact of Shortlisted Participants

Shortlisted participants will be contacted via Instagram Direct from "@sonysingapore" Instagram account by the end of September 2020 and will be required to send in their RAW photos with EXIF data intact within the designated period.
*If no response is received within 3 working days of being contacted, the participant is deemed to have withdrawn from the contest.
**Please be informed that only shortlisted participants will be contacted.

Step 3 Announcements of Singapore Winner

One Local Winner will be crowned in Singapore. Potential winners will be contacted by the end of September 2020 through "@sonysingapore" Instagram account. Winning photos may also be shared via "@Sony.Alpha_photocontest" Instagram account and other Sony Group Social Media accounts.

Step 4 Announcement of Global Winners

Subsequently, 5 Global winners will be selected from among all participating regions, and announced by the middle of October 2020 on both "@Sony.Alpha_photocontest" and “@sonysingapore” Instagram accounts, and also on Sony group Social Media accounts and websites. Global winners may not necessarily be local winners in each region.

Step 5 Dispatch of Prizes

Both local winners and global winners will be notified by the same method as in STEP 2, and will be requested to provide their contact details including address to facilitate the dispatch of prizes.

Prizes for Singapore Winner

Interchangeable-lens Camera α6600
E 18-135mm F3.5-5.6 OSS
ILCE-6600 & SEL18135

Prizes for Global Winners

Winners will be awarded with an Interchangeable-lens Camera α7R IV and Sony G Master Series lens of their choice.

Interchangeable-lens Camera α7R IV ILCE-7RM4
Winner’s choice of a lens from the Sony G Master Series lenses listed below;
FE 16-35mm F2.8 GM SEL1635GM
FE 24mm F1.4 GM SEL24F14GM
FE 24-70mm F2.8 GM SEL2470GM
FE 85mm F1.4 GM SEL85F14GM
FE 70-200mm F2.8 GM OSS SEL70200GM
FE 100mm F2.8 STF GM OSS SEL100F28GM
FE 135mm F1.8 GM SEL135F18GM

Terms and Conditions:

Please refer to the below link for the contest Terms & Conditions.