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How technology and spirit of playfulness shape the future

SXSW 2018 / WOW Studio

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SXSW (South by Southwest)—the world's largest creative business festival, which draws over 400,000 creators and innovators every year to Austin, Texas—took place from March 9th through the 18th. This year, Sony marked its second appearance at SXSW and presented "WOW Studio" to showcase prototypes developed with its cutting-edge technologies that enabled visitors to have an immersive experience. Here, Shigeki (Simon) Mori from Brand Strategy Department, in charge of the WOW Studio, and two project team members talk about the challenge of delivering inspiring experiences to visitors at SXSW.