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Turning the City into an Experimental Entertainment Platform


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The first company to participate in #SCRAMBLE, Sony is helping explore the question: What kind of future can the fusion of artistic creativity and technology create? #SCRAMBLE is a "creative experimental laboratory" hosted by Future Design Shibuya and the Shibuya City Tourism Association Inc. Sony is hosting the "WOW Studio," one of the experimental prototypes showcases that can be experienced at various locations in Shibuya. The goal is to grow new culture through playful technology experiments and encourage collaboration among creators and local government. Here, project members and participants share their perspectives about fusing creativity and technology and extending a new entertainment platform into the city.