SONY

Brand

Stories

Ginza Sony Park
An ever-changing space offering new interactive experiences

Surroundings of the Ginza Sukiyabashi Crossroads are displayed.
On the background of the image taken from Ginza Sony Park from the sky, Opening title, "Sony's Innovations & Challenges", "Stories", and the subtitle, "An ever-changing space offering new interactive experiences" is displayed.

Daisuke Nagano, the President and CEO, Chief Branding Officer of Sony Enterprise Co., Ltd., and Ginza Sony Park Project Leader, is being interviewed.

Nagano
"When the Sony Building was built in 1966,
the concept was to create a public space open to the city.
Akio Morita, one of Sony's founders, called it the "Garden of Ginza"."

The image of previous Sony building, external and internal appearance of new Ginza Sony Park, the city of Ginza, and the Sukiyabashi Crossroads are displayed.

Nagano
"Before construction begins on the new Sony Building,
we wanted to create a temporary park out of the old building."

AWO GINZA TOKYO, "a park you can buy" plants actually on the ground floor of Ginza Sony Park, is displayed.

Nagano
"It's a form of "Creative destruction"

The internal appearance of new Ginza Sony Park that remains the ceiling, floor, and the symbolic designs of former Sony Building is displayed

Nagano
"We began by "Designing the empty space".
As always, Sony's goal is to stimulate innovation."

Images of wide resting space in front of the Toraya Cafe's first 'An Paste' mill on the B3 floor,
the wooded stairs leading from the B1 floor to the ground floor,
and the TOKYO FM Ginza Sony Park Studio,
the radio satellite studio on the ground floor are displayed.

Nobuo Araki, the Ginza Sony Park Project member and an Architect is being interviewed.

Araki
"At street level, it opens onto Sukiyabashi Crossroads,
with Harumi Dori on one side and Sotobori Dori on the other.
Underground, it links directly to the subway station concourse,
as well as the Nishi Ginza Parking garage.
It's a major traffic intersection, and a crossroads for people and things."

Image transits from Ginza Sony Park taken from the sky, concourse of subway, West Ginza parking lot, and people gathering in the city of Ginza and Ginza Sony Park, and each floor of Ginza Sony Park.

Araki
"With all this exchange, we thought it would be interesting
to utilize this space as a catalyst to ignite innovation.
You need empty space to make new things happen."

Image of the exhibitions which held at the Ginza Sony Park in the past are displayed.
"#001 PARK×MUSIC×ROLLER SKATE",
"#002 HIDDEN SENSES AT PARK", and "What is 2.5 LIFE?"

Nagano
"A number of companies approached us about collaborating on events.
We all wanted to do something unique, irreproducible.
Something that couldn't work anywhere else.
Events that use what only this space has to offer.
Hermès event is a good example."

An image of the limited playground which both adults and children can enjoy is displayed,
that Ginza Maison Hermès's glass block wall becomes a big game screen,
and objects projected by projection mapping are grabbed by orange snowballs.

Nagano
"There isn't any place else in Tokyo where you could create
a projection mapping installation on this scale
using the glass blocks on the exterior of the Hermès building.
This space embodies Sony's desire to do what no one else is doing."

Mitsuharu Kurokawa, the President of Kogen Co., Ltd., is being interviewed.

Image of mother and child who purchase "Anpaste" and "Ankoppe" at popup store Toraya Cafe Anstand on the ground floor is displayed, and the child is eating Ankoppe on the outside bench.
Also the sales staff is serving shaved ice.

Kurokawa
"Sony puts a lot of thought into this project.
There's an emphasis on creating a sense of community.
It truly is just like a public park.
It's a shared social space.
So we felt very comfortable becoming part of this project.
It's a unique challenge."

Toshiro Minami, the Chef and Owner of Mimosa is being interviewed in front of Yamucha Stand MIMOSA GINZA on B1 floor, shop by the old Shanghai Restaurant "Mimosa" in Aoyama

Minami
"There's a lot of open space both inside and outside.
And benches where people can sit and relax.
That's the best part, in my opinion."

In the live space on the B4 floor, the alternative band "odol" is performing "Park Live"

Nami Sasaki, the member of Ginza Sony Park Project and Park Live curator, is being interviewed.

Sasaki
"Musicians have often pointed out that Ginza needs more live music clubs,
and a more vibrant music scene.
This is like a live music club minus the club.
"Sony's playfulness"
It's kind of playful that way.
It's a place for people to encounter music."
Nagano
"At first glance, Ginza can seem very upscale.
It has a reputation for luxury retail and dining.
But Ginza Sony Park has many vibrant, new businesses,"

Image transits from "BEER TO GO by SPRING VALLEY BREWERY" where you can enjoy craft beer in deli style on the B4 floor, to "Toraya Cafe Anstand" on the B3 floor,
and to the concept store "THE CONVENI" on the B1 floor directed by Hiroshi Fujiwara,
also the "TOKYO FM Ginza Sony Park Studio" on the ground floor,
to the image of people who enjoy eating, playing, and resting, on other floors.

Nagano
"both high-end and casual.
This mix of high-end and casual creates an exciting new rhythm.
Ginza Sony Park is a breath of fresh air.
Ginza Sony Park is in constant flux.
But it's not simply changing.
It's innovating with Sonyness.
If Sony doesn't take on such challenges, no one else will.
So we have to set an example for others to follow.
We're always looking for ways to stimulate innovation
because creativity and a spirit of challenge are in our DNA.
This empty space on the site gave us the perfect opportunity to undertake this experiment."

Movie ends with Sony's logo