SONY

Brand

An ever-changing space offering new interactive experiences

Ginza Sony Park

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Sony has opened an ever-changing park called "Ginza Sony Park" as part of its new brand communication platform. In sync with the classic and open-minded traditions of Ginza and its ongoing evolution, Ginza Sony Park offers people new interactive and playful experiences to bring new rhythm to the city. Six months after the opening, President and Chief Branding Officer of Sony Enterprise Co., Ltd., Daisuke Nagano and project participants share their experiences and talk about the importance of new connections with society.

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