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The Challenge of Changing Driver Behavior

GOOD DRIVE

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There were 380,000 traffic accidents in Japan in 2019*. Minimizing collisions is a goal people everywhere share. A Sony Assurance, Sony R&D, and Sony Network Communications team was formed to pair technology with insurance in finding a way to change driver behavior. In this video, project team members talk about how they created the service, the experiments and analyses that went into building it, how the team allowed for human imperfection in their design, and how they view the value of their challenge.

*According to a Japanese police report of February 18, 2020

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