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"aibo reborn" - Passion behind the development.


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After being announced on November 1st, 2017, the long-awaited "aibo" was launched on 11:01am of January 11th, 2018.
Various Sony employees from different departments gathered to make the project a success. What were they thinking about in order to achieve the goal for this project? 7 key members who had developed aibo will tell the story of how the Sony spirit exists within this project through their point of view.