Stories

SXSW 2018 / WOW Studio

How technology and spirit of playfulness shape the future

Lost in Music

Creating new music experience with artists x Visual and acoustic VR

Sony Computer Science Laboratories, Inc.

The writer who coined the term "cyberspace" and a researcher who is making it into reality

New Concept Cart SC-1

Sony's DNA: From imagination to prototype

aibo

"aibo reborn" - Passion behind the development.

Making PlayStation® "The Best Place to Play"

The Challenge of Accessibility Support

Image Sensor x AI

Digital eyes changing the future of AI

On November 5th, 2017, Shibuya’s public street became a race track

The Ever-expanding Possibilities of Robotics for the Future of Humanity

Signature Series - Stereo Headphones

The perfect sound created together by an artist and an engineer

Sony Pictures Television

The passion behind telling unexplored stories on television

Sony Computer Science Laboratories, Inc.

Renewing agriculture to rebuild a broken environment

Sony Pictures Entertainment

The challenge of introducing a New Spider-Man to Movie Fans

Fashion Entertainments FES Watch U

Can Sony accelerate the evolution of fashion?

BRAVIA A1 Series

5 challenges to change the existence of television

Lost in Music

A new VR fusion experience

Sony α series mirrorless cameras

Giving form to a passion for photography

Ginza Sony Park Project

Creating a park in the middle of Ginza Sony's unprecedented challenge

Sony Science Program

Supporting children create the future with science education

"Passengers" challenges Sony to design the gadgets of the future.

Signature Series

Sound is Everything– The quest for ultimate perfection begins with a passion for music.

PlayStation®VR

Taking up the challenge of the next dimension of entertainment

AROMASTIC - The Personal Aroma Diffuser

Sony's new innovation for scents entertaining your senses fully.

PlayStation® UNCHARTED Series

The final chapter - passion and responsibility bring an immersive journey into homes.

HDC-4800 Live Camera System

Changing the fundamentals of sports viewing. Ultimate 4K 8x Slow Motion

KOOV

Programming robots, block by block.Meet "KOOV", new STEM education tool from Sony.

Future Experience Program

The challenge of Sony's Future Experience Program: spurring innovation through users' opinions

The challenge of Sony Bank WALLET: letting you withdraw money in 11 different currencies.

Fashion Entertainments

Fashion meets the Digital Age:the ever-changing designs of the FES Watch.

Sony Pictures Animation

Recording the voice of the heroine in "Smurfs," the day marketing director Melissa's dream came true.

Future Experience Program

Creating new life styles together with users:a device with greater freedom of use than a smartphone.

Sony Global Education

What's next from Sony's unique education business, following the "Global Math Challenge" competition?

Sony Mobile Communication

Perpetually evolving smartphones.The future as imagined by Sony Mobile.

MESH

Little ways to make your life smarter with “MESH”.
Even children can become an inventor!

Innovation and challenge behind the product development

-Bold Typologies- communicating through design in Sony's DNA.