Sony's Innovations & Challenges
Diversity
Giving Voice to Greater Creativity
VISION-S
Why is Sony making a car?
Challenges that seek to positively impact the global environment
For us to continue to live on the earth
GOOD DRIVE
The Challenge of Changing Driver Behavior
Project Lindbergh
Sony creates a new world beyond virtual reality
Sony Computer Science Laboratories, Inc.
Why is Sony's technology heading to space?
- SOLISS -
Sony Computer Science Laboratories, Inc.
Beyond the limits of musical expression through technology
- Musical Dynaformics -
SWORD ART ONLINE EX-CHRONICLE
The world you imagine, can be made real
SHIBUYA / Daido Moriyama / NEXT GEN
Co-creation by the Innovators
ORBEYE
4K 3D Sony technology powering advances in microsurgery
Sony Design Exhibition at Milan Design Week 2019
Affinity in Autonomy
Sony Design
Product Design to fulfill the Future Vision
Sony STEAM Studio 2018
Encouraging failure to nurture creativity
CineAlta VENICE
Creating the Future of Cinema: Engineers and Filmmakers in Hollywood
Sony Computer Science Laboratories, Inc.
The writer who coined the term "cyberspace" and a researcher who is making it into reality
New Concept Cart SC-1
Sony's DNA: From imagination to prototype
Making PlayStation®️ “The Best Place to Play”
The Challenge of Accessibility Support
AI×Robotics×Cooking
New Opportunities in "Cooking" with AI and Robotics
Ginza Sony Park
An ever-changing space offering new interactive experiences
Sony Computer Science Laboratories, Inc.
Wild Ideas for a Better World
Sony Design Exhibition at Milan Design Week
Revealing "Hidden Senses" in everyday life
Signature Series - Stereo Headphones
The perfect sound created together by an artist and an engineer
Sony Computer Science Laboratories, Inc.
Renewing agriculture to rebuild a broken environment
Fashion Entertainments FES Watch U
Can Sony accelerate the evolution of fashion?
Signature Series
Sound is Everything- The quest for ultimate perfection begins with a passion for music.
PlayStation®VR
Taking up the challenge of the next dimension of entertainment
AROMASTIC - The Personal Aroma Diffuser
Sony's new innovation for scents entertaining your senses fully.
PlayStation® UNCHARTED Series
The final chapter - passion and responsibility bring an immersive journey into homes.
Sony Pictures Animation
Recording the voice of the heroine in "Smurfs", the day marketing director Melissa's dream came true.
Behind all Sony products, contents and services
are stories of boundless passion and unwavering dedication.
Sony Stories is a series of videos that explores
how Sony fill the world with emotion
through the power of creativity and technology.
