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Sony runs various activities and touch points for brand engagement.


Behind every Sony products, contents or services is a story of passion and enthusiasm.Stories is a series of videos about inspiring challenges and innovations Sony is engaged in today.


Sony has been developing never-before seen projects using the latest technologies. The new Sony Brand Campaign Project is now being introduced to the world.

  • #SCRAMBLE × Sony

    Sony is pleased to announce its participation in Shibuya's creative technological and cultural experiments "#SCRAMBLE".
    As part of this exploration, Sony is hosting the "WOW Studio" to showcase experimental prototypes that can be experienced at various locations in Shibuya.
  • Shibuya City Games
    〜The Challenge for the World's Fastest〜

    The world's top prosthetic athletes will participate in "Shibuya City Games" and attempt to set a new world record on a track created in the center Shibuya.
  • Lost in Music

    Sony's "Lost in Music" campaign returns with a tech and music pop-up experience in New York City. Sony will host weekly live performances and deliver weekly online shows including exclusive interviews with various artists.


Sony not only delivers the latest products, technologies and entertainment, but also the experiences that bring them all together. Now you can experience the reality of the Sony brand in one place.

  • Sony Square NYC

    In the Nomad area of NYC, Sony presents "a place where guests can experience the latest" through the unique and extraordinary products, technology, and entertainment. Theme will be updated every 1-2 months, so guests can have a new experience every time they visit. There is a permanent area where guests can try products for themselves, and a photo gallery. Camera rentals are also available.
  • Sony Pictures Studio Tour

    2-hour guided tours are available of the California studio where many popular movies like Men In Black and Spider-Man 2 were filmed. (Tours are in English only)
  • Sony Square Shibuya Project

    On the ground floor of Shibuya Modi, Sony presents "Everyone's WOW meeting spot" where they can experience a unique fusion of products, technology and entertainment. Updated every 1-2 months with new surprises.

    Following the renovation of the currently closed Sony Building, Sony will host the Ginza Sony Park from summer 2018 until 2020, in the open space and lower floors of the site. This unprecedented project will create a new public space in the Ginza shopping district.
  • Sony Archives

    Sony archives is a collection of 250 notable products, on display for the public. In addition to providing a comprehensive look at Sony's history, display videos provide additional historic background information and show how the technology was developed.


At international trade shows and installations of the latest technologies, Sony's newest offerings are on display for the world to see.

  • IFA 2018

    At the IFA consumer electronics show in Berlin, Germany, Sony Corporation showcases an array of its latest products.
  • SXSW 2018

    Sony will take part in SXSW 2018 (South By Southwest), the world's largest creative business conference and festivals, to be held in Austin, Texas.
  • CES 2018

    At the CES 2018 Consumer Electronics Show in Las Vegas, Nevada, Sony presented new products and paves way for future with AI x Robotics, Automotive Image Sensors and More.
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