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The WOW Factory

A sensation that we've never felt before.
An emotion that words cannot express.

We call it “WOW.”

Sony continues to wow and move you at the closest point.

Welcome to The WOW Factory,
where you experience new excitements and sensations.

March 12 (Sun) - 14 (Tue),
10:00am - 8:00pm(Local time)

Time table

Venue : 99 Trinity St. Austin, TX 78701, USA



Rez Infinite
+Synesthesia Suit

2017/3/12 18:15-18:45(Local Time)

The Synesthesia Suit was created to embody the multi-sensory concept behind the award-winning PlayStation®4/PlayStation®VR game Rez Infinite. As you play the game, the 26 actuators placed within the suit vibrate throughout the body along with the music and simultaneously light up via LED. There is an element of texture to the vibrations from percussive beats to stringed instruments to which the LED colors and light patterns synchronize, extending the experience to the audience. An enhanced multi-modal VR experience like no other, combining the senses of sight, sound and touch.


Motion Sonic

2017/3/12 19:15-19:45(Local Time)

You can create sound in sync with your exact movements.
Through this sound, making motion will become even more fun moving along with your own instincts.
Motion Sonic Project is a project to create a totally new music experience together with you.


Motion Sonic
“s**t kingz Live”

2017/3/12 21:00-21:15(Local Time)

We will demonstrate & perform dance showcases with performers' s**t kingz while using the experimental machine of such Motion Sonic Project, where the sound can be freely played by the movement of the body.



Schedule :
March 15 (Wed), 7:30pm - 2:00am(Local time)
March 16 (Thu), 2:00pm - 6:00pm and 7:30pm - 2:00am(Local time)
Venue : 800 Congress Ave, Austin, TX 78701, USA

Join Sony's latest “Lost In Music” event featuring variety of Sony Music artists along with a headline set by the Grammy Award winning The Chainsmokers. Sony will also present visitors with a special opportunity to experience The Chainsmokers' "Paris" music video on PlayStation®VR prior to its release in the spring on PlayStation®Store.


*The Chainsmokers are under the management of Disruptor Records,
a joint venture of Adam Alpert and Sony Music Entertainment.


March 10 (Fri) - 19 (Sun)

※ It is different from the exhibition period of Sony booth.

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

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