Get ready to be amazed at Sony's WOW Studio - an innovation laboratory
immersing you in cutting-edge creative and technological concepts
developed with a spirit of open-minded and unbridled experimentation.
Welcome to WOW Studio!
Sony’s #LostInMusic is returning to SXSW, bringing with it a stunning line up of Sony Music artists as well as the latest Sony technology. Be transported to a “Dreamscape” world through Sony’s spatial audio technology, and experience a unique PlayStation®VR music video from multi-platinum breakout global superstar Khalid, debuting at SXSW.