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Sony at SXSW 2018

WoW Studio

March 10(Sat) - 13(Tue)

Get ready to be amazed at Sony's WOW Studio - an innovation laboratory
immersing you in cutting-edge creative and technological concepts
developed with a spirit of open-minded and unbridled experimentation.
Welcome to WOW Studio!

March 10(Sat) - 13(Tue)

About WOW Studio

LOST IN MUSIC

March 15(Thu) - 16(Fri)

Sony’s #LostInMusic is returning to SXSW, bringing with it a stunning line up of Sony Music artists as well as the latest Sony technology. Be transported to a “Dreamscape” world through Sony’s spatial audio technology, and experience a unique PlayStation®VR music video from multi-platinum breakout global superstar Khalid, debuting at SXSW.

March 15(Thu) - 16(Fri)

About LOST IN MUSIC

About SXSW 2018

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will occur Friday, March 9 through Sunday, March 18.

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Sony at SXSW 2017 Archive