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Sony has been developing never-before seen projects using the latest technologies.
The new Sony Brand Campaign Project is now being introduced to the world.

Sony x BLADE RUNNER 2049
Feel the Sony beyond.

What surprises will the future hold? Get an inspiring glimpse at Sony's Blade Runner 2049 installation.

-The Challenge for the World's Fastest-

In the Shibuya City Games, runners with lower-limb prosthesis will compete to aim for the fastest human in the world.

Behind this event is the challenge of creating completely new lower-limb prosthesis that achieve a fusion of 'body' and 'robotics'.

Lost in Music

Artists drawn inspiration from their own movements! Witness the beginning of a new era of music experience through a fusion of VR technology innovations and cutting-edge artists.

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