Establish new paradigms in display expression
Amidst the rapid advancement of technologies for capturing, creating, editing and transmitting objects as images, these is strong demand for a display capable of showing information about these objects. In response, we are developing a transparent display device that blends into its background and can project a floating image that gives no impression of being a screen, and feels like what you are seeing is really there (realism). This new image expression can display agents and avatars with a sense of affinity and believability, as well as characters to enjoy with friends.
Through the development of optical modules that are lightweight with low power consumption and high contrast even in outdoor space, we are developing SmartGlass with hands-free operation that provides information in real-time. In parallel, we’re also developing an immersive type of AR Glass with high image quality, natural depth perception and wider FOV, which is used for immersive 3D display of real size images projected onto the real world with overlay technologies. We are preparing these devices not only for use in BtoB applications but also for consumer electronics applications including interaction with projected objects to create a mixed reality world that seamlessly expands the real world.
Sony OLED Microdisplay has achieved ultra-high contrast, wider color gamut and ultra-fast response speed despite its extremely small size and high definition by leveraging Sony‘s proprietary OLED display technology and silicon-based driving technology. This also has enabled finer picture quality, more natural color reproduction, gradation characteristics and superior movie characteristics. OLED Microdisplays have been garnering high praise in digital camera electronic viewfinders (EVF) and head-mounted displays (HMD). Going forward, Sony expects this high-definition OLED Microdisplay to be employed in a diverse range of fields and applications such as AR (augmented reality) and VR (virtual reality) head-mounted displays.
We are developing full-color laser rewritable technology to make it possible to change product designs and colors according to each customer’s preferences and interests, which changes the way everything is done. This technology for non-contact drawing and erasing with laser irradiation uses photoconversion agents which convert laser light into heat on developers and leuco dye that has cyan, magenta and yellow colors, causing color changes that deliver vivid full coloration.