As a creative entertainment company, Sony seeks to use AI technology to unleash the potential of human creativity.
For artists and creators who produce entertainment,
this means supporting efforts to raise their creativity to the next level.
And for people who enjoy entertainment, Sony aspires to transform their lifestyles.
Our AI innovations will create new culture which brings more inspiration to people's lives.
Sony is also breaking into new fields like agriculture, medicine, and education with initiatives
for a sustainable society on the global scale.
Sony's AI Technology
Sensing technology acquires various information, analyzing the data, and based on the analyzing results mechatronics technology outputs it as movement,
and AV technology outputs it as video and audio.
Using the cutting edge AI technology, Sony has developed through its products and services to date, inimitable innovations are made possible.
When Sony's AI technology is translated into products and services, it functions as closely as possible to the users in real time, expands their creativity, and spurs the evolution of lifestyles that seek enjoyment from entertainment.
Sony has begun investigating applications in fields integrally connected to everyday living and social life-that is, an array of fields rooted in the real world.
AI x CreativityExpanding creativity
Sony intends to use AI technology to expand the creativity of artists and creators
in an effort to move people emotionally throughout the world.
Providing new means of expression enables completely new creative activities.
The freedom to extract audio gives you the freedom
to create new music
Audio source separation
AI that understands the characteristics of music can be used to extract and rearrange individual instruments from music that consists of a mix of sounds. This makes it possible to create multitrack data from old records, for example. This gives artists the freedom to create completely new music, and to give listeners musical experiences the likes of which never existed before.
Supporting musicians' creativity
Flow Machines is a research and development project that Sony Computer Science Laboratories, Inc. (Sony CSL) provides the technical assistance for aiming to expand musicians' creativity in music. Musicians' creativity is supported through Flow Machines Professional, an AI-assisted songwriting tool that gives musicians the freedom to create melodies in various styles.
Exploring new possibilities in cooking with robotics
AI x Cooking
This is a project to expand chefs' creativity and explore new possibilities in cooking. We will advance the science of the five senses and create new cuisine by encouraging cooperation between humans and robots, introducing many kinds of sensing technologies to the field of cooking, and promoting analysis of the senses of sight, taste, hearing, smell, and touch.
AI x LifestyleRealizing lifestyles full of emotion
Sony's AI technology will provide completely new forms of entertainment and
make everyday life richer and more fun.
These new lifestyles are sure to fill people with emotion.
Creating lifestyles where robots and humans make emotional connections
aibo is an autonomous entertainment robot for the home, designed to grow as it is showered with love as a member of the family. As it interacts with people, aibo gains an understanding of them and takes part in a two-way communication of feelings with them. People naturally open their hearts to aibo's lovable behavior, which brings delight to the everyday lives of its owners.
Photography just got a whole lot more fun
Real-time Eye AF
Real-time Eye AF makes it possible to shoot like a professional photographer, with perfect focus on the eye in the split-second when the subject-even a challenging subject like a child on the move-turns to face the camera. Furthermore, deep learning made Real-time Eye AF compatible with animals as well. Real-time Eye AF will change your everyday life with your camera.
AI × Social AgendaContributing to humanity and society
Sony has begun to expand the application of its AI technology into various fields beyond entertainment.
We strives to help people face global-scale problems that are difficult to solve through human thinking alone, in order to create a happy future for humanity and to contribute to the development of a sustainable society.
Minnano Taxi - S.RIDE / Demand prediction
Minnano Taxi (Everybody’s Taxi) Corporation is a joint venture of Sony Corporation, Sony Payment Services, and five Tokyo taxi companies with a combined fleet of nearly 10,000 vehicles. Through innovation including the S.RIDE app for taxi users and a system for taxi drivers that predicts demand, we’re applying AI and other technologies to enable safe and secure transportation as we address issues faced by cities and by places with graying populations.
Creating abundant ecosystems through new agricultural methods
Synecoculture is an approach by Sony CSL in which ecosystems are artificially created for cultivating a rich variety of crops while also enriching local biodiversity. Proving tests conducted in Japan and sub-Saharan Africa have already yielded substantial results. We intend to harness the power of AI to understand complex ecosystems that are too difficult for the human mind alone to comprehend, and apply the findings to further initiatives.
Combining AI and blockchain to change social systems
Blockchain technology has drawn attention for its immense possibilities, and holds promise for accelerating innovation in Sony's businesses and services as well. The ability to safely manage, share, and circulate massive amounts of data will lead to the creation of new value.
Collaborating with partners to create the future
The world Sony seeks to create with AI technology requires more than just our own efforts.
Thus, we have already begun to collaborate with technology companies, researchers, universities, and many other institutions.
We are expanding our network of like-minded colleagues with the aim of realizing a society filled with inspiration.
An AI data platform for providing high-quality training data
DefinedCrowd is a global AI data provider that leverages machine learning technology and human intelligence to deliver high-quality training data for AI systems. Today, our services aren't limited to provide datasets, but we are also educating everyone on how to navigate through their AI journeys.
Collaborating in research and development of autonomous cooking robots
Carnegie Mellon University
Sony and Carnegie Mellon University are collaborating in the research and development of robots able to support humans in a kitchen by autonomously performing tasks, including chopping, cooking, and serving. This joint project, which is at the forefront of AI and robotics, is now entering its second year, and is producing a variety of research outcomes. The research will lead to the realization of enhanced quality of life in the future.
A new form of open innovation
Sony Innovation Fund
With the aim of creating a better society and future, Sony provides its expertise in support of startups capable of conceiving and acting on unique ideas that go beyond the bounds of common knowledge, rather than simply focusing on business potential.
Global AI event featuring unique Sony approaches
Sony took part as a platinum sponsor at AI/SUM, an international summit exploring applications of artificial intelligence ("Applied AI Summit - Where AI, Industries and Humanity Evolve Together ") at Marunouchi in Tokyo from April 22-24, 2019. Speakers from Sony discussed AI technologies that support aibo, a deep-learning development tool called Neural Network Console, and other topics. Through these talks and a panel discussion titled "Augmenting Creativity: AI x Music, AI x Robotics, AI x Gastronomy", Sony introduced wide-ranging AI initiatives and technologies. The event provided an opportunity to share Sony's own thinking that AI should not be viewed as a threat to people but instead as a resource that can augment creativity and enrich society.
"THE QUESTION" Sony asked at SXSW 2019
Continuing from last year, Sony exhibited at The 2019 SXSW (South by Southwest) Conference & Festivals-the world's largest showcase of music, film, interactive media, technology, and ideas-took place in March in Austin, Texas. Sony held programs combined of discussion sessions and presentations with experiential exhibits under the theme of "Technology × Creativity" and invited wide range of experts from various fields-including former world chess champion Garry Kasparov and the father of modern AI, Jürgen Schmidhuber-to provide their unique insights to the key question, “Will technology enrich human creativity?”
Defining Sony's stance in relation to AI initiatives and promoting dialogue
Sony Group AI Ethics Guidelines
As a global company engaged in a wide range of businesses, Sony has formulated Sony group AI Ethics Guidelines based on Sony's Purpose “Fill the world with emotion, through the power of creativity and technology”. Through the utilization of AI, Sony seeks to contribute to the development of a peaceful and sustainable society while aiming to provide a sense of excitement, wonder or emotion to the world, and we wish to promote dialogue concerning the ideal direction for AI.