Seeking what changes the world among various duties
I head up the newly started Studio 5 in Creative center/ Sony Mobile Creative Design team. It's a global organization and I have design teams situated in US, China, Taipei, Sweden and Japan. The teams consist of a variety of designers that create the Software & Hardware design for phones and accessories, IoT and new domains. The designers are specialists in the areas of Human Interface, Industrial design, Color & Material, Communication & CAD and visualization.
My passion for design runs very deep and I love being able to work strategically with the design team as well as the other parts of our company. My role allows me to work with the bigger picture as well as going into smaller details regarding design issues and opportunities.
I think one of the most intriguing parts of my job is that there is a wide span of what I do every day. It ranges from dealing with production problems that need urgent attention in the factory to looking into the future and predicting what users around the world will Need and Desire as a *life tool* years from now.
A very important part of what we do is to be able to see what changes in the world. I have the opportunity to lead this work across all design departments in Sony Creative center as well as give input to different business units and business partners.
That insight helps us significantly as we go forward and decide as part of the Sony groups what's needed to focus on to be able to reach our goals.
The summary of all consumer, technical and trend data will be looked at in combination with our company strategy. This will then form our design framework giving direction to our products shape, color, interaction and usability.
I have a global team with extremely creative and talented designers- trained in numerous areas to do this work. The challenge is always to produce world class design with a "Unified design" for all our products/ product categories.
I love the complexity of what we do. The constant challenge of working with "the one global design strategy" as well as all the production and marketing issues to make the products we launch a success both locally and globally.
The spirit and passion in the people in my teams gives me great energy, determination and power to carry on even when things are though.