For the company, society, and the future
After joining Sony, I participated in the launch of a subsidiary engaged in transmitting data broadcasts which was at the frontline in the networking field. The work involved not only the Internet, but also broadcasting, so I felt it was a great chance to expand my professional skills in the network business and also learn new things. However the most appealing part of it was the challenge of starting up a new company from scratch. I had always enjoyed creating new projects, so I was highly motivated towards a project like this where I could actually oversee everything from planning and development from the ground up and all the way through to the end user.
Once the initial stages of this company were complete, I was transferred to Sony Pictures Entertainment and then to an animation company called Aniplex. In both companies, I was involved in developing online marketing and distribution of movies and animation. There were many women in the workplace, and they were all very passionate about their work. Through my experience working in the entertainment business, I believe that the key to building organizational strength and supporting women's career advancement is through fair valuation of one's accomplishments and an environment that allows women to work confidently.
As I had been involved with the business of the Internet for nearly a decade, I began to feel a sense of duty that I should devote myself more to the company, to society, and to the future. One thing that had made me feel this way was realizing how the world was changing with unfamiliar problems. Trying to change the world through the Internet was no longer enough. I wanted to be directly involved with the issues the world was facing, and this desire made me interested in the Corporate Social Responsibility (CSR) Department. I still remember the first time I met with the management of CSR at the time. My decision to transfer was set once I learned that at the time of Sony's founding, Mr. Ibuka and Mr. Morita were thinking of what they could do to help with the postwar recovery and how they could contribute to the society. At the CSR Department, our job is to ensure that the spirit of our founders continues to shine strong at Sony.