Xperia Tablet Z: Kitchen Edition was launched on September 12, 2013 on the Sony Direct channel, followed by HSN TV shopping channel on the same weekend. Launch promotional activities included a blog post, email blast, and media alert. Several media outlets including Engadget and CNET covered the product launch.
Initial Sell Through peak came right after HSN airtime in the launch week. We enjoyed strong Sell Through especially after the Queen Latifah show featured the product with Food Network chef Susanna Locketti, on December 10, 2013. Due to strong support from Sony Picture Entertainment, the production of Queen Latifah show was well organized and showcased Xperia Tablet Z: Kitchen Edition's strong features.