Inside stories on design inspiration


Bringing new experience value to art photography

March 25, 2020

Perspectives vol.10

Making new value a part of everyday life

February 28, 2020


Design research for the future insights

February 28, 2020


Reshaping the experience: Technology as entertainment

February 28, 2020

Immersive Edge

A gateway to the ultimate in immersion

January 7, 2020

Perspectives vol.9

Weaving essence into a vision

December 27, 2019


Creative minds making captivating worldviews

December 13, 2019

Sony Mobile
corporate vision

Designing a corporate identity

November 15, 2019

Hidden Senses Concept

Maximum comfort: Exploring "new everyday living" through intuitive interactions

November 6, 2019

Perspectives vol.8

Experiencing photography through the five senses

November 1, 2019

CAVE without a LIGHT

Crafting a "cross-border" entertainment experience

September 13, 2019

Perspectives vol.7

Reading into extraordinary experiences

August 30, 2019

Perspectives vol.6

The resonance of nature

July 1, 2019

Signature Series:
DMP-Z1 and IER-Z1R

A ceaseless quest for peerless audio quality

June 14, 2019

Perspectives vol.5

Loosen up to get closer to customers

March 1, 2019

UX Branding Project

Enriching the Sony brand experience through a consistent UX

February 19, 2019

Slice of Living 2019

Bringing creator’s visions into living spaces

January 7, 2019

Perspectives vol.4

Inspiration from the streets: Drifting moods, flowing thoughts

December 28, 2018

Perspectives vol.3

Light from the past and present, observed from two different perspectives

November 9, 2018


How co-creation unlocked the future of cinema

October 29, 2018

China Eastern Airlines Brand Showroom

Breathing life into solutions with design

September 6, 2018

Perspectives vol.2

What does AI make of a story taken out of its timeline?

August 31, 2018

Soft Minimalism

Embedding the viewing experience into day-to-day living

August 1, 2018

A new surgical microscope system

Bringing cutting-edge technology to the medical field

July 17, 2018

Perspectives vol.1

Bringing Relaxation into "Idealized" Ways of Working and Living

June 29, 2018

A(i)R Hockey

Design meets AR, unlocking exciting new possibilities

May 18, 2018

Interactive CUBE

Endless evolution into fresh forms of fun

May 18, 2018

Hidden Senses

Exhibition at Milan Design Week

April 17, 2018


A new way to play: Cultivating creativity

February 7, 2018


The infinite possibilities of the RX0

January 9, 2018

IFA 2017

A place to embody a brand:
Designing a location to represent the Sony brand experience

October 20, 2017

ambie sound earcuffs

Guiding the listening experience into an uncharted future

October 10, 2017


Paper for the digital age

August 31, 2017

Immersive Space Entertainment

How designers are shaping the technologies for "future experiences"

May 19, 2017

Warp Square

Composing the "next story" with a unique interface

May 19, 2017

Motion Sonic Project

Reworking microphones to amplify wind noise

May 19, 2017

Space and Communication Design

Sony's "ideal factory," a constant source of wows, keeps the fun flowing

May 19, 2017

Any Surface

A single point: The origin of Sony’s new-generation user interface

February 27, 2017


Letting the innovators of tomorrow explore their imaginations

February 1, 2017

One Slate
-Slice of Living-

The artistic aesthetics of the One Slate experience

January 5, 2017

Slice of Living 2017

Styling the space, styling the viewing experience

January 5, 2017


Powerful bass and dazzling light in a single package

January 5, 2017

Signature Series

To deliver the ultimate musical experience in headphones

September 1, 2016

Future Lab Program

Sharing new value and forging a new future with users

September 1, 2016

News Suite

Sony brings business divisions and design teams together to create new value

July 20, 2016

Slice of Living

Making home entertainment more comfortable

April 7, 2016

Sony Bank WALLET

How the "story" fuels business

April 7, 2016

Life Space UX

Unlocking the potential of spaces to enrich everyday life

March 17, 2016

α7/RX series

Enhancing value across generations

January 20, 2016


Exploring the future of health and beauty

September 29, 2015


Letting listeners find their own style,
in new classics

September 3, 2015

Negative Space

Showing what’s behind premium audio

March 30, 2015

Pure Geometry

A symphony of audio-visual
and interior elements

updated on April 10, 2015

4K Ultra Short Throw Projector

Bringing extraordinary experience home

November 21, 2014


Creating a camera that’s a charming approach to selfies

October 24, 2014

Lifelog application and smartwear products

Life-enriching technology that’s a perfect fit

September 4, 2014

Definitive Outline

Create new music experience with wireless

June 13, 2014

2014 BRAVIA®

Redefining the value of TVs

May 15, 2014

DSC-QX100 /

Beyond the bounds of camera conventions

March 3, 2014

SST Type Project

Designing an Authentic Typeface

December 18, 2013

SST Type Project

Special Interview with Type Director Akira Kobayashi

December 11, 2013

SH800 / SP6800

Advancing into medical frontiers

November 15, 2013

Xperia Z1

Putting it all together for smartphones as you’ve never experienced them before

October 25, 2013


Creating music experiences that defy expectations

August 1, 2013

Sense of Quartz

Materials that signal captivating experiences

May 1, 2013

NWD-W270 series

Taking music to new heights, and new depths

April 25, 2013

DSC-RX1 / SLT-A99V /

Setting the standard in imaging

December 18, 2012


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