Stories

Inside stories on design inspiration

Perspectives vol.3

Light from the past and present, observed from two different perspectives

November 9, 2018

VENICE

How co-creation unlocked the future of cinema

October 29, 2018

China Eastern Airlines Brand Showroom

Breathing life into solutions with design

September 6, 2018

Perspectives vol.2

What does AI make of a story taken out of its timeline?

August 31, 2018

Soft Minimalism

Embedding the viewing experience into day-to-day living

August 1, 2018

A new surgical microscope system

Bringing cutting-edge technology to the medical field

July 17, 2018

Perspectives vol.1

Bringing Relaxation into "Idealized" Ways of Working and Living

June 29, 2018

A(i)R Hockey

Design meets AR, unlocking exciting new possibilities

May 18, 2018

Interactive CUBE

Endless evolution into fresh forms of fun

May 18, 2018

Hidden Senses

Exhibition at Milan Design Week

April 17, 2018

toio™

A new way to play: Cultivating creativity

February 7, 2018

Wireless Stereo
Headset for Sports

"Holistic Wellness": A new value system

January 9, 2018

RX0

The infinite possibilities of the RX0

January 9, 2018

IFA 2017

A place to embody a brand:
Designing a location to represent the Sony brand experience

October 20, 2017

ambie sound earcuffs

Guiding the listening experience into an uncharted future

October 10, 2017
DPT-RP1

DPT-RP1

Paper for the digital age

August 31, 2017

Immersive Space Entertainment

How designers are shaping the technologies for "future experiences"

May 19, 2017

Warp Square

Composing the "next story" with a unique interface

May 19, 2017

Motion Sonic Project

Reworking microphones to amplify wind noise

May 19, 2017

Space and Communication Design

Sony's "ideal factory," a constant source of wows, keeps the fun flowing

May 19, 2017

Any Surface

A single point: The origin of Sony’s new-generation user interface

February 27, 2017

KOOV

Letting the innovators of tomorrow explore their imaginations

February 1, 2017

One Slate
-Slice of Living-

The artistic aesthetics of the One Slate experience

January 5, 2017

Slice of Living 2017

Styling the space, styling the viewing experience

January 5, 2017

EXTRA BASS Series

Powerful bass and dazzling light in a single package

January 5, 2017

Signature Series

To deliver the ultimate musical experience in headphones

September 1, 2016

Future Lab Program

Sharing new value and forging a new future with users

September 1, 2016

News Suite

Sony brings business divisions and design teams together to create new value

July 20, 2016

Slice of Living

Making home entertainment more comfortable

April 7, 2016

Sony Bank WALLET

How the "story" fuels business

April 7, 2016

Life Space UX

Unlocking the potential of spaces to enrich everyday life

March 17, 2016

α7/RX series

Enhancing value across generations

January 20, 2016

BeautyExplorer

Exploring the future of health and beauty

September 29, 2015

h.ear

Letting listeners find their own style,
in new classics

September 3, 2015

Negative Space

Showing what’s behind premium audio

March 30, 2015

Pure Geometry

A symphony of audio-visual
and interior elements

updated on April 10, 2015

4K Ultra Short Throw Projector

Bringing extraordinary experience home

November 21, 2014

DSC-KW1/KW11

Creating a camera that’s a charming approach to selfies

October 24, 2014

Lifelog application and smartwear products

Life-enriching technology that’s a perfect fit

September 4, 2014

Definitive Outline

Create new music experience with wireless

June 13, 2014

2014 BRAVIA®

Redefining the value of TVs

May 15, 2014

DSC-QX100 /
DSC-QX10

Beyond the bounds of camera conventions

March 3, 2014

SST Type Project

Designing an Authentic Typeface

December 18, 2013

SST Type Project

Special Interview with Type Director Akira Kobayashi

December 11, 2013

SH800 / SP6800

Advancing into medical frontiers

November 15, 2013

Xperia Z1

Putting it all together for smartphones as you’ve never experienced them before

October 25, 2013

SHAKE-7 /
MHC-GPX88

Creating music experiences that defy expectations

August 1, 2013

Sense of Quartz

Materials that signal captivating experiences

May 1, 2013

WALKMAN®
NWD-W270 series

Taking music to new heights, and new depths

April 25, 2013

DSC-RX1 / SLT-A99V /
NEX-VG900

Setting the standard in imaging

December 18, 2012

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