Stories: Products

Inside stories on design inspiration

A(i)R Hockey

Design meets AR, unlocking exciting new possibilities

May 18, 2018

Interactive CUBE

Endless evolution into fresh forms of fun

May 18, 2018


A new way to play: Cultivating creativity

February 07, 2018

Wireless Stereo Headset for Sports

"Holistic Wellness": A new value system

January 09, 2018


The infinite possibilities of the RX0

January 09, 2018


Paper for the digital age

August 31, 2017

Immersive Space Entertainment

How designers are shaping the technologies for "future experiences"

May 19, 2017

Warp Square

Composing the "next story" with a unique interface

May 19, 2017

Motion Sonic Project

Reworking microphones to amplify wind noise

May 19, 2017

Space and Communication Design

Sony's "ideal factory," a constant source of wows, keeps the fun flowing

May 19, 2017

Any Surface

A single point: The origin of Sony’s new-generation user interface

February 27, 2017

One Slate
-Slice of Living-

The artistic aesthetics of the One Slate experience

January 05, 2017

Slice of Living 2017

Styling the space, styling the viewing experience

January 05, 2017


Powerful bass and dazzling light in a single package

January 05, 2017

Signature Series

To deliver the ultimate musical experience in headphones

September 01, 2016

Slice of Living

Making home entertainment more comfortable

April 07, 2016

Life Space UX

Unlocking the potential of spaces to enrich everyday life

March 17, 2016

α7/RX series

Enhancing value across generations

January 20, 2016


Exploring the future of health and beauty

September 29, 2015


Letting listeners find their own style,
in new classics

September 03, 2015

Negative Space

Showing what’s behind premium audio

March 30, 2015

Pure Geometry

A symphony of audio-visual
and interior elements

updated on April 10, 2015

4K Ultra Short Throw Projector

Bringing extraordinary experience home

November 21, 2014


Creating a camera that’s a charming approach to selfies

October 24, 2014

Lifelog application and smartwear products

Life-enriching technology that’s a perfect fit

September 04, 2014

Definitive Outline

Create new music experience with wireless

June 13, 2014

2014 BRAVIA®

Redefining the value of TVs

May 15, 2014

DSC-QX100 /

Beyond the bounds of camera conventions

March 03, 2014

SST Type Project

Designing an Authentic Typeface

December 18, 2013

SH800 / SP6800

Advancing into medical frontiers

November 15, 2013

Xperia Z1

Putting it all together for smartphones as you’ve never experienced them before

October 25, 2013


Creating music experiences that defy expectations

August 01, 2013

Sense of Quartz

Materials that signal captivating experiences

May 01, 2013

NWD-W270 series

Taking music to new heights, and new depths

April 25, 2013

DSC-RX1 / SLT-A99V /

Setting the standard in imaging

December 18, 2012