Sony Design Philosophy
We design conceptual visions,
embracing our curiosity and imagination
to "do what has never been done before"
We design with integrity,
tackling every project with a sincere commitment
and relentless attention to refining our ideas
into a distinct essence
We design with empathy,
appealing to human emotions with a deep
understanding of significant social contexts
Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally —
a process that resonates with a diversity of values, bringing new standards into being.
As we continue to explore the limitless possibilities of design, we will work
to create new value standards with people across the globe.