Sony Design Philosophy

Create New Standards

  • Visionary

    We design conceptual visions,
    embracing our curiosity and imagination
    to "do what has never been done before"

  • Integrity

    We design with integrity,
    tackling every project with a sincere commitment
    and relentless attention to refining our ideas
    into a distinct essence

  • Empathy

    We design with empathy,
    appealing to human emotions with a deep
    understanding of significant social contexts

Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally —
a process that resonates with a diversity of values, bringing new standards into being.
As we continue to explore the limitless possibilities of design, we will work
to create new value standards with people across the globe.