The Red Dot Award is the award for an international design competition administered
by Design Zentrum Nordrhein Westfalen in Germany.
The award is divided into three disciplines: the Red Dot Award: Product Design,
Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept.
Once a year, international design experts discuss and evaluate each entry individually.
Over 10,000 design professionals, companies and organizations from
more than 70 countries enter the competition for this very prestigious award each year.
Winning entries are honored at a grand award ceremony attended by design professionals from all over the world,
and are also presented at the Red Dot Design Museums in Germany, Singapore and China.
With more than 2,000 exhibits, the Red Dot Design Museum Essen (Germany) presents
the world's largest exhibition of contemporary design in the former boiler house of the UNESCO World Heritage Site Zollverein,
a former coal mine complex. Innovative and well-shaped objects from around 45 nations make the quality of good design
become experienceable at close range because touching and testing many of the exhibits is allowed.
The Red Dot: Product Design is for product designs that went on sale from 2018 until June 1, 2020.
Entries are judged on nine criteria, including degree of innovation, functionality,
formal quality, ergonomics, durability, and symbolic and emotional content.
Red Dot: Best of the Best
Selected as "Innovative Product"
(Manufacturer: Sony Interactive Entertainment Inc.)
Red Dot: Brands & Communication Design is divided into two sections, "Brands" and "Communication Design."
Participants can enter their communication design works in any of 17 categories
in the "Communication Design" section – from "Advertising", "Posters and "Packaging Design"
to the design of "Annual Reports", "Fair Stands" and "Spatial Communication".
Entries can also be submitted in digital media categories such as
"Film & Animation", "Online" and "Interface & User Experience Design".
The expert panel comprises 24 jurors, who inspect all of the brands and creative works entered
in the design competition on their own merits over a period of several days.
Different assessment criteria relating to the form, idea and impact are considered.