We received iF gold award for
iF product design award 2014.
In this case, we are dealing with a perfect formal reduction of the product type: flat-screen TV. It is aesthetically strong, on the one hand, with its generous format and integrated speakers, yet nonetheless reserved. There are hardly any noticeable details when it is turned off, once switched on, however, it unfolds its overall effect. Every edge, every surface, is perfectly designed and manufactured.
This tablet PC convinced us because it reflects a mature brand continuing to innovate with a consistent and coherent design language and with good use of materials, excellent attention to details and overall simplicity and cleanness of execution.
The Sony Digital RX10 is the congenial translation of the classical single lens reflex camera form into the year 2014. The casing is unbelievably smooth, and the handling of the camera is virtually self-explanatory. Useless functions are not to be found. The product convinces with strict, strong shapes and an extremely clean design in every detail.