International Design Excellence Awards (IDEA) is the award for
an international design competition administered by Industrial Designers Society of America.
Originally founded to recognize exceptional achievement in industrial design, the program has since grown
to highlight design in many connected disciplines including design strategy, branding, digital interaction and so much more.
Each year, thousands of entries are submitted by design teams across the globe, making IDEA one of the
largest and most widely anticipated annual awards programs in the world.
IDEA recognizes products and services that encourage, inspire, and push the industry forward,
honoring great design that brings real benefit to users, clients, and society. Winning IDEA products are entered into the
permanent collection of The Henry Ford Museum in Dearborn, Michigan and remain an ever-present symbol of ingenuity and mastery of craft.