New article:DESIGN VISION - DESIGN VISION, Sony's design research project
New article:Design Research - Sony's approach to design research
New article:Spatial Reality Display ELF-SR1 - Toward a new horizon of creation
New article:FANCL Genki Station - A New Space for Health Awareness
New gallery page: Pro-UI
toio™ received the Grand Award with Special Mention in DFA Design for Asia Awards 2020.
New article:The ID7000™ Spectral Cell Analyzer - Accelerating the development of life sciences
VISION-S Prototype received Red Dot: Best of the Best in Red Dot Award: Design Concept 2020.
We received 6 awards in Good Design Award 2020, 2 of which were selected as Good Design Best 100.
We received The Prime Minister Award for National Commendation for Invention 2020.
VISION-S Prototype received Silver award in International Design Excellence Awards 2020.
New article: VISION-S Prototype Design Story - How Sony's foray into mobility became a pursuit of "reality"
New article: Sports & AI Project - Discovering the unseen charm of sports
New article: CMF Framework Project - Constantly creating fresh emotional value
Sony Design Consulting Website has been launched.
Sony Design Consulting is a design consulting firm that enables our customers to create business from new perspectives and new vantage points, with new vision.
Since our inception in 1961 as Sony’s in-house design department we have been delivering new value in a variety of forms, from design and concept development of high-quality products and services to brand communication, interactive design utilizing technology, business strategy visualization, organizational management for design-driven business, and more.
By releasing our long-established design capabilities to the world, we believe that we can help solve social problems and create cultural value in addition to generating new business opportunities.
New article: Interactive Content Solution - Designing a compelling moment
Affinity in Autonomy received Red Dot Award in Red Dot Award: Brands & Communication Design 2020.
New article: Perspectives vol.11 - A deeper understanding of the creators can expand the possibilities of craftmaking
Gallery page has been relaunched
New graphic: VISION-S Prototype
We received 7 awards in Red Dot Award: Product Design 2020, 1 of which received Red Dot: Best of the Best.
New article: YOU and BAU - Bringing new experience value to art photography
New article: Perspectives vol.10 - Making new value a part of everyday life
New article: DESIGN VISION - Design research for the future insights
New article: GHOSTBUSTERS ROOKIE TRAINING - Reshaping the experience: Technology as entertainment
We received 12 awards in iF Design Award 2020, 3 of which received iF Gold Awards
Event Report: VISION-S Prototype
New article: Immersive Edge - A gateway to the ultimate in immersion
Affinity in Autonomy is nominated for Exhibition of the Year and Best Use of Digital Technology in Frame Awards 2020.
New article: Perspectives vol.9 - Weaving essence into a vision
New article: Possi - Creative minds making captivating worldviews
Event Information: Affinity in Autonomy Tokyo Exhibition at Ginza Sony Park
Event Report: Dutch Design Week DDW Talks
Event Report: Global Forum
New article: Sony Mobile corporate vision - Designing a corporate identity
New article: Hidden Senses Concept - Maximum comfort: Exploring "new everyday living" through intuitive interactions
Event Information: Asama International Photo Festival 2019 PHOTO MIYOTA "YOU and BAU"
New article: Perspectives vol.8 - Experiencing photography through the five senses
Ginza Sony Park and Papercraft Creatures - Gesundroid received Gold Award in Good Design Award 2019.
Event Report: EUIPO - IP Horizon 5.0 Conference
Yutaka Hasegawa, head of Sony Design, made a speech at IP Horizon 5.0 Conference in Alicante, Spain on 26-27 September.
We received 10 awards in Good Design Award 2019, 3 of which were selected as Good Design Best 100.
Hidden Senses received Red Dot: Best of the Best in Red Dot Award: Design Concept 2019.
New article: CAVE without a LIGHT - Crafting a "cross-border" entertainment experience
aibo package received Silver Award in Pentawards 2019.
New article: Perspectives vol.7 - Reading into extraordinary experiences
Sony Design showcase the Affinity in Autonomy project at London's iconic V&A Museum for the 2019 London Design Festival.
Hidden Senses received Red Dot Award in Red Dot Award: Brands & Communication Design 2019.
A Sony designer creates a prop concept for Men in Black: International
New article: Perspectives vol.6 - The resonance of nature
New article: Signature Series: DMP-Z1 and IER-Z1R - A ceaseless quest for peerless audio quality
New movie: Affinity in Autonomy
Update on Event Information: Affinity in Autonomy - Sony Design Exhibition at Milan Design Week 2019
We received 7 awards in Red Dot Award: Product Design 2019, 1 of which received Red Dot: Best of the Best.
Event Report: Frame Lab 2019
Hirotaka Tako, Chief Art Director of Sony's Home Product Design Group, made a speech at Frame Lab 2019.
The Creative Center has opened a satellite office.
We received 13 awards in iF Design Award 2019, 3 of which received iF Gold Awards.
New movie: New Opportunities in “Cooking” with AI and Robotics
New article: Perspectives vol.5 - Loosen up to get closer to customers
Hidden Senses received Jury's Choice for the Best Use of Digital Technology in FRAME Awards 2019.
New article: UX Branding Project - Enriching the Sony brand experience through a consistent UX
Event Information: Sony Design will be exhibiting at Milan Design Week 2019
We received the grand award for Japan Packaging Design Award 2019.
New article: Slice of Living 2019 - Bringing creator’s visions into living spaces
New article: Perspectives vol.4 - Inspiration from the streets: Drifting moods, flowing thoughts
Event Report: Domusforum 2018
Yutaka Hasegawa, head of Sony Design, made a speech at Domusforum 2018 in Milan.
New movie: AI x Robotics x Cooking
A concept movie of what could be possible with AI x Robotics for cooking and dining experiences. This is part of collaborative project between Sony and Carnegie Mellon University.
New article: Perspectives vol.3 - Light from the past and present, observed from two different perspectives
aibo and BRAVIA® A9F series received Gold Award in Good Design Award 2018.
New article: VENICE - How co-creation unlocked the future of cinema
We received 13 awards in Good Design Award, 6 of which were selected as Good Design Best 100.
Update on Event Information: Hidden Senses at Park
Event Information: A Castiglioni monographic exhibition La Triennale di Milano, Milan
We have taken a part in the exhibition marking the anniversary of Achille Castiglioni.
Event Information: Hidden Senses at Park
"Hidden Senses" awarded the Best Playfulness 2018 at Milan Design Week will be exhibited at Ginza Sony Park.
New article: China Eastern Airlines Brand Showroom - Breathing life into solutions with design
New article: Perspectives vol.2 - What does AI make of a story taken out of its timeline?
Event Information: G . F Smith presents SST® typeface by Monotype and Sony design
Join us for an exhibition that explores the concept, design process, and real-world application of corporate typeface SST®, brought to life on a variety of G . F Smith papers.
We received Red Dot Award: Communication Design 2018.
New article: Soft Minimalism - Embedding the viewing experience into day-to-day living
Event Report: SXSW 2018 "WOW Studio"
Event Information: Sony Design will be exhibiting at Milan Design Week 2018 (17-22 April, Milan).
We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
We received 19 awards in iF Design Award 2018, 4 of which received iF Gold Awards.
Event Report: INSPIRATION:AGITATION exhibit
We received 17 Good Design Awards, 4 of which were selected as Best 100, and 3 Good Design Gold Awards.
We received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2017.
Event Report: SXSW2017 THE WOW FACTORY
Event Report: Innovation & Design: Exhibit and Designers' Panel Discussion at Sony Square NYC
We received 14 awards in Red Dot Award: Product Design 2017, 1 of which received Red Dot: Best of the Best.
We received 19 awards in iF Design Award 2017, 3 of which received iF Gold Awards.
We received 13 Good Design Awards, 4 of which were selected as Best 100, and 2 Good Design Gold Awards.
We received the Gold Award for Pentawards 2016.
We received 18 awards in Red Dot Award: Product Design 2016, 2 of which received Red Dot: Best of the Best.
Event Report: Sony Design: MAKING MODERN exhibition & conference in Kyoto
We received 20 awards in iF design awards 2016, 2 of which received iF Gold Awards.
We received 15 Good Design Award 2015, 4 of which were selected in the Best 100
Event Report: Sony Design: MAKING MODERN pre-event talk
We received The Prize of the Minister of Economy, Trade and Industry for National Commendation for Invention 2015
Event Report: Sony Design: MAKING MODERN exhibition at the Sony Building in Ginza
We received 15 awards in Red Dot Award: Product Design 2015, 2 of which received Red Dot: Best of the Best.
We received 15 iF design award in 2015, 2 of which received iF gold award.
We received 2 Good Design Gold Awards and 2 Design for the Future Awards in Good Design Award 2014.
We received the Bronze award for Pentawards 2014.
We received 14 awards in Red Dot Award: Product Design 2014, 2 of which received Red Dot: Best of the Best.
We received 26 iF product design awards in 2014, 3 of which received iF gold award.