menu
close search
New graphic: PlayStation®️5
Wallpapers：PlayStation®️5
Press Release: Holzweiler and Sony Collaboration
The first launch of the collaboration between Design Center Europe team and Holzweiler involves the AW21 collection. Sony has created ‘Coded Ambience’ digital content for Holzweiler’s main fall content assets released during Copenhagen Fashion Week.
Press Release
Event Report: Chengdu Creativity & Design Week
Event Report
New article:Service Design Master's Course with UNOPS - Supporting the local community and future talents
Stories: Service Design Master's Course with UNOPS
New article:DESIGN VISION - DESIGN VISION, Sony's design research project
Stories: DESIGN VISION
New article:Design Research - Sony's approach to design research
The first launch of the collaboration between Design Center Europe team and Holzweiler involves the AW21 collection. Sony has created ‘Coded Ambience’ digital content for Holzweiler’s main fall content assets released during Copenhagen Fashion Week.
New article:Spatial Reality Display ELF-SR1 - Toward a new horizon of creation
Stories: Spatial Reality Display ELF-SR1
New article:FANCL Genki Station - A New Space for Health Awareness
Stories: FANCL Genki Station
New gallery page: Pro-UI
Gallery
toio™ received the Grand Award with Special Mention in DFA Design for Asia Awards 2020.
DFA Design for Asia Awards Online Showcase
New article:The ID7000™ Spectral Cell Analyzer - Accelerating the development of life sciences
Stories: The ID7000™ Spectral Cell Analyzer
VISION-S Prototype received Red Dot: Best of the Best in Red Dot Award: Design Concept 2020.
Red Dot Award 2020 Winner List
We received 6 awards in Good Design Award 2020, 2 of which were selected as Good Design Best 100.
Good Design Award 2020 Winner List
We received The Prime Minister Award for National Commendation for Invention 2020.
National Commendation for Invention 2020
VISION-S Prototype received Silver award in International Design Excellence Awards 2020.
International Design Excellence Awards 2020
New article: VISION-S Prototype Design Story - How Sony's foray into mobility became a pursuit of "reality"
Stories: VISION-S Prototype Design Story
New article: Sports & AI Project - Discovering the unseen charm of sports
Stories: Sports & AI Project
New article: CMF Framework Project - Constantly creating fresh emotional value
Stories: CMF Framework Project
Sony Design Consulting Website has been launched.
Sony Design Consulting is a design consulting firm that enables our customers to create business from new perspectives and new vantage points, with new vision.
Since our inception in 1961 as Sony’s in-house design department we have been delivering new value in a variety of forms, from design and concept development of high-quality products and services to brand communication, interactive design utilizing technology, business strategy visualization, organizational management for design-driven business, and more.
By releasing our long-established design capabilities to the world, we believe that we can help solve social problems and create cultural value in addition to generating new business opportunities.
Sony Design Consulting
New article: Interactive Content Solution - Designing a compelling moment
Stories: Interactive Content Solution
Affinity in Autonomy received Red Dot Award in Red Dot Award: Brands & Communication Design 2020.
Red Dot Award 2020 Winner List
New article: Perspectives vol.11 - A deeper understanding of the creators can expand the possibilities of craftmaking
Stories: Perspectives vol.11
Gallery page has been relaunched
Gallery
New graphic: VISION-S Prototype
Wallpapers：VISION-S Prototype
We received 7 awards in Red Dot Award: Product Design 2020, 1 of which received Red Dot: Best of the Best.
Red Dot Award 2020 Winner List
New article: YOU and BAU - Bringing new experience value to art photography
Stories: YOU and BAU
New article: Perspectives vol.10 - Making new value a part of everyday life
Stories: Perspectives vol.10
New article: DESIGN VISION - Design research for the future insights
Stories: DESIGN VISION
New article: GHOSTBUSTERS ROOKIE TRAINING - Reshaping the experience: Technology as entertainment
Stories: GHOSTBUSTERS ROOKIE TRAINING
We received 12 awards in iF Design Award 2020, 3 of which received iF Gold Awards
iF Design Award 2020 Winner List
Event Report: VISION-S Prototype
Event Report
New article: Immersive Edge - A gateway to the ultimate in immersion
Stories: Immersive Edge
Affinity in Autonomy is nominated for Exhibition of the Year and Best Use of Digital Technology in Frame Awards 2020.
Frame Awards 2020 List of Nominees
New article: Perspectives vol.9 - Weaving essence into a vision
Stories: Perspectives vol.9
New article: Possi - Creative minds making captivating worldviews
Stories: Possi
Event Information: Affinity in Autonomy Tokyo Exhibition at Ginza Sony Park
Event Information
Event Report: Dutch Design Week DDW Talks
Event Report
Event Report: Global Forum
Event Report
New article: Sony Mobile corporate vision - Designing a corporate identity
Stories: Sony Mobile corporate vision
New article: Hidden Senses Concept - Maximum comfort: Exploring "new everyday living" through intuitive interactions
Stories: Hidden Senses Concept
Event Information: Asama International Photo Festival 2019 PHOTO MIYOTA "YOU and BAU"
Event Information
New article: Perspectives vol.8 - Experiencing photography through the five senses
Stories: Perspectives vol.8
Ginza Sony Park and Papercraft Creatures - Gesundroid received Gold Award in Good Design Award 2019.
Good Design Award 2019 Winner List
Event Report: EUIPO - IP Horizon 5.0 Conference
Yutaka Hasegawa, head of Sony Design, made a speech at IP Horizon 5.0 Conference in Alicante, Spain on 26-27 September.
Event Report
We received 10 awards in Good Design Award 2019, 3 of which were selected as Good Design Best 100.
Good Design Award 2019 Winner List
Hidden Senses received Red Dot: Best of the Best in Red Dot Award: Design Concept 2019.
Red Dot Award 2019 Winner List
New article: CAVE without a LIGHT - Crafting a "cross-border" entertainment experience
Stories: CAVE without a LIGHT
aibo package received Silver Award in Pentawards 2019.
Pentawards 2019 Winner List
New article: Perspectives vol.7 - Reading into extraordinary experiences
Stories: Perspectives vol.7
Sony Design showcase the Affinity in Autonomy project at London's iconic V&A Museum for the 2019 London Design Festival.
London Design Festival: Affinity in Autonomy
Hidden Senses received Red Dot Award in Red Dot Award: Brands & Communication Design 2019.
Red Dot Award 2019 Winner List
A Sony designer creates a prop concept for Men in Black: International
About This News
New article: Perspectives vol.6 - The resonance of nature
Stories: Perspectives vol.6
New article: Signature Series: DMP-Z1 and IER-Z1R - A ceaseless quest for peerless audio quality
Stories: Signature Series: DMP-Z1 and IER-Z1R
New movie: Affinity in Autonomy
Brand Story: Sony Design Exhibition at Milan Design Week 2019
Update on Event Information: Affinity in Autonomy - Sony Design Exhibition at Milan Design Week 2019
Affinity in Autonomy
We received 7 awards in Red Dot Award: Product Design 2019, 1 of which received Red Dot: Best of the Best.
Red Dot Award 2019 Winner List
Event Report: Frame Lab 2019
Hirotaka Tako, Chief Art Director of Sony's Home Product Design Group, made a speech at Frame Lab 2019.
Event Report
The Creative Center has opened a satellite office.
About Our Satellite Office
We received 13 awards in iF Design Award 2019, 3 of which received iF Gold Awards.
iF Design Award 2019 Winner List
New movie: New Opportunities in “Cooking” with AI and Robotics
Brand Story: AI x Robotics x Cooking
New article: Perspectives vol.5 - Loosen up to get closer to customers
Stories: Perspectives vol.5
Hidden Senses received Jury's Choice for the Best Use of Digital Technology in FRAME Awards 2019.
FRAME Awards Official Web Site
New article: UX Branding Project - Enriching the Sony brand experience through a consistent UX
Stories: UX Branding Project
Event Information: Sony Design will be exhibiting at Milan Design Week 2019
Affinity in Autonomy
We received the grand award for Japan Packaging Design Award 2019.
Japan Package Design Awards 2019 Winner List
New article: Slice of Living 2019 - Bringing creator’s visions into living spaces
Stories: Slice of Living 2019
New article: Perspectives vol.4 - Inspiration from the streets: Drifting moods, flowing thoughts
Stories: Perspectives vol.4
Event Report: Domusforum 2018
Yutaka Hasegawa, head of Sony Design, made a speech at Domusforum 2018 in Milan.
Event Report
New movie: AI x Robotics x Cooking
A concept movie of what could be possible with AI x Robotics for cooking and dining experiences. This is part of collaborative project between Sony and Carnegie Mellon University.
The Official Global YouTube channel for Sony
New article: Perspectives vol.3 - Light from the past and present, observed from two different perspectives
Stories: Perspectives vol.3
aibo and BRAVIA® A9F series received Gold Award in Good Design Award 2018.
Good Design Award 2018 Winner List
New article: VENICE - How co-creation unlocked the future of cinema
Stories: VENICE
We received 13 awards in Good Design Award, 6 of which were selected as Good Design Best 100.
Good Design Award 2018 Winner List
Update on Event Information: Hidden Senses at Park
More Information
Event Information: A Castiglioni monographic exhibition La Triennale di Milano, Milan
We have taken a part in the exhibition marking the anniversary of Achille Castiglioni.
More Information
Event Information: Hidden Senses at Park
"Hidden Senses" awarded the Best Playfulness 2018 at Milan Design Week will be exhibited at Ginza Sony Park.
More Information
New article: China Eastern Airlines Brand Showroom - Breathing life into solutions with design
Stories: China Eastern Airlines Brand Showroom
New article: Perspectives vol.2 - What does AI make of a story taken out of its timeline?
Stories: Perspectives vol.2
Event Information: G . F Smith presents SST® typeface by Monotype and Sony design
Join us for an exhibition that explores the concept, design process, and real-world application of corporate typeface SST®, brought to life on a variety of G . F Smith papers.
G . F SMITH official Web site
We received Red Dot Award: Communication Design 2018.
Red Dot Award 2018 Winner List
New article: Soft Minimalism - Embedding the viewing experience into day-to-day living
Stories：Soft Minimalism
Event Report: SXSW 2018 "WOW Studio"
Event Report
Event Information: Sony Design will be exhibiting at Milan Design Week 2018 (17-22 April, Milan).
Hidden Senses: Sony Design Exhibition at Milan Design Week 2018
We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2018 Winner List
We received 19 awards in iF Design Award 2018, 4 of which received iF Gold Awards.
iF Design Award 2018 Winner List
Event Report: INSPIRATION:AGITATION exhibit
Event Report
We received 17 Good Design Awards, 4 of which were selected as Best 100, and 3 Good Design Gold Awards.
Good Design Award 2017 Winner List
We received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2017.
National Commendation for Invention 2017 Winner List
Event Report: SXSW2017 THE WOW FACTORY
Event Report
Event Report: Innovation & Design: Exhibit and Designers' Panel Discussion at Sony Square NYC
Event Report
We received 14 awards in Red Dot Award: Product Design 2017, 1 of which received Red Dot: Best of the Best.
Red Dot Award 2017 Winner List
We received 19 awards in iF Design Award 2017, 3 of which received iF Gold Awards.
iF Design Award 2017 Winner List
We received 13 Good Design Awards, 4 of which were selected as Best 100, and 2 Good Design Gold Awards.
Good Design Award 2016 Winner List
We received the Gold Award for Pentawards 2016.
Pentawards 2016 Winner List
We received 18 awards in Red Dot Award: Product Design 2016, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2016 Winner List
Event Report: Sony Design: MAKING MODERN exhibition & conference in Kyoto
Event Report
We received 20 awards in iF design awards 2016, 2 of which received iF Gold Awards.
iF Design Award 2016 Winner List
We received 15 Good Design Award 2015, 4 of which were selected in the Best 100
Good Design Award 2015 Winner List
Event Report: Sony Design: MAKING MODERN pre-event talk
Event Report
We received The Prize of the Minister of Economy, Trade and Industry for National Commendation for Invention 2015
National Commendation for Invention 2015 Winner List
Event Report: Sony Design: MAKING MODERN exhibition at the Sony Building in Ginza
Event Report
We received 15 awards in Red Dot Award: Product Design 2015, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2015 Winner List
We received 15 iF design award in 2015, 2 of which received iF gold award.
iF Design Award 2015 Winner List
We received 2 Good Design Gold Awards and 2 Design for the Future Awards in Good Design Award 2014.
Good Design Award 2014 Winner List
We received the Bronze award for Pentawards 2014.
Pentawards 2014 Winner List
We received 14 awards in Red Dot Award: Product Design 2014, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2014 Winner List
We received 26 iF product design awards in 2014, 3 of which received iF gold award.
iF Design Award 2014 Winner List