Update on Event Information: Affinity in Autonomy - Sony Design Exhibition at Milan Design Week 2019
We received 7 awards in Red Dot Award: Product Design 2019, 1 of which received Red Dot: Best of the Best.
Event Report: Frame Lab 2019
Hirotaka Tako, Chief Art Director of Sony's Home Product Design Group, made a speech at Frame Lab 2019.
The Creative Center has opened a satellite office.
We received 13 awards in iF Design Award 2019, 3 of which received iF Gold Awards.
New movie: New Opportunities in “Cooking” with AI and Robotics
New article: Perspectives vol.5 - Loosen up to get closer to customers
Hidden Senses received Jury's Choice for the Best Use of Digital Technology in FRAME Awards 2019.
New article: UX Branding Project - Enriching the Sony brand experience through a consistent UX
Event Information: Sony Design will be exhibiting at Milan Design Week 2019 (9-14 April, Milan)
We received the grand award for Japan Packaging Design Award 2019.
New article: Slice of Living 2019 - Bringing creator’s visions into living spaces
New article: Perspectives vol.4 - Inspiration from the streets: Drifting moods, flowing thoughts
Event Report: Domusforum 2018
Yutaka Hasegawa, head of Sony Design, made a speech at Domusforum 2018 in Milan.
New movie: AI x Robotics x Cooking
A concept movie of what could be possible with AI x Robotics for cooking and dining experiences. This is part of collaborative project between Sony and Carnegie Mellon University.
New article: Perspectives vol.3 - Light from the past and present, observed from two different perspectives
aibo and BRAVIA® A9F series received Gold Award in Good Design Award 2018.
New article: VENICE - How co-creation unlocked the future of cinema
We received 13 awards in Good Design Award, 6 of which were selected as Good Design Best 100.
Update on Event Information: Hidden Senses at Park
Event Information: A Castiglioni monographic exhibition La Triennale di Milano, Milan
We have taken a part in the exhibition marking the anniversary of Achille Castiglioni.
New movie: Product Design to fulfill the Future Vision
Event Information: Hidden Senses at Park
"Hidden Senses" awarded the Best Playfulness 2018 at Milan Design Week will be exhibited at Ginza Sony Park.
New article: China Eastern Airlines Brand Showroom - Breathing life into solutions with design
New article: Perspectives vol.2 - What does AI make of a story taken out of its timeline?
Event Information: G . F Smith presents SST® typeface by Monotype and Sony design
Join us for an exhibition that explores the concept, design process, and real-world application of corporate typeface SST®, brought to life on a variety of G . F Smith papers.
We received Red Dot Award: Communication Design 2018.
New article: Soft Minimalism - Embedding the viewing experience into day-to-day living
Event Information: Sony Design will be exhibiting at Milan Design Week 2018 (17-22 April, Milan).
We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
We received 19 awards in iF Design Award 2018, 4 of which received iF Gold Awards.
We received 17 Good Design Awards, 4 of which were selected as Best 100, and 3 Good Design Gold Awards.
We received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2017.
We received the Gold Award for Pentawards 2016.