NEX-7

Interchangeable Lens Digital Camera (2012)

This next-generation, mirror-less interchangeable-lens camera has such a simple design that it seemingly could not be all-in-one. The multiple functions of a user interface enabling three-axis control of effects etc. are allocated to two dials on the top panel—unique but with a restrained style—and a wheel on the back panel. Users experience is provided at an unprecedented level of intuitive operation and sense of directness. The advanced UI keeps the display of functions on the body to a minimum, highlighting the flat and simple structure, successfully dispelling the equation "advanced functions = complex exterior characteristics" of standard cameras.