DSC-QX100

Digital Still Camera (2013)

Lens-style camera that introduces a new user experience in wireless shooting—via a smartphone. The optical zoom captures beautiful shots, even with distant subjects, something smartphones alone would miss. Modeled after an SLR lens, the camera body directly conveys the product concept— augmenting a smartphone with a high-performance lens. The included mount fits an array of smartphones, and for easier carrying, the tabs fold inward so the mount forms a compact cylinder attached to the camera. The camera can also be used apart from a smartphone, giving users the freedom to shoot at angles unmatched by typical cameras or smartphones.