Updated on August 29, 2019
The Sony Group Code of Conduct states: “We will all use reasonable efforts to avoid causing or contributing to adverse human rights impacts that may arise from our operations, products, services and/or business relationships and will act diligently to help remediate any impacts that may occur.”
Since the start of its operations, Sony has been firmly committed across all of its businesses to providing customer-oriented, high-quality products and services. The Sony Group Code of Conduct states that Sony continuously strives to comply with or exceed legally mandated standards in all business activities to ensure the safety of its products and services. Accessibility concerns are also incorporated into the planning and design of Sony products and services in order to serve all kinds of people regardless of age or disability.
Sony is continuously improving its information management and security systems and initiatives to help ensure the privacy and security of information received from customers, employees, business partners, and other stakeholders.
Through the utilization of artificial intelligence (AI), Sony aims to contribute to the development of a peaceful and sustainable society while delivering kando — a sense of excitement, wonder or emotion — to the world. At the same time, the influence of AI on society is the topic of much discussion.
Sony has established the Sony Group AI Ethics Guidelines in September 2018 to guide all officers and employees of Sony to utilize AI and/or conduct AI related R&D in a manner that fits within emerging social norms. In order to help solve ethical challenges that may arise from the use of AI, Sony communicates with diverse stakeholders. For example, in May 2017, Sony became the first Japanese company to join the Partnership on AI to Benefit People and Society, a non-profit organization created to contribute to solutions for some of humanity's challenging problems, including advancing the understanding of AI and addressing ethics surrounding AI technology. Sony will continue utilizing the knowledge it has gained from its AI and robotics-related research, development, and business ventures while working with the Partnership's diverse group of stakeholders to solve crucial AI-related issues, including how to construct a suitable cooperative relationship between humans and AI, and how to best apply AI to the rapidly advancing field of robotics as well as products and services with differing amounts of autonomy. Sony is also involved with Japanese initiatives to establish principles and guidelines that promote the utilization of AI for social good. These initiatives include the AI Utilization Strategy published by Keidanren (Japan Business Federation) in February 2019 and the Social Principles of Human-centric AI published by the Cabinet Office in March 2019.
As a company that conducts business in a number of regions and countries, we recognize that conduct that is socially and professionally acceptable in one culture or region may be viewed differently in another. Advertising personnel from Sony Group companies in Japan regularly meet to exchange information on and study human rights issues in advertising. Sony Interactive Entertainment Inc. applies Computer Entertainment Rating Organization (CERO), Entertainment Software Rating Board (ESRB), and Pan European Game Information (PEGI) ratings to its PlayStation game titles, adhering to the age-based recommendations of ratings organizations in Japan, the United States, and Europe, respectively.