Updated on September 25, 2018
The Sony Group Code of Conduct states: “We will all use reasonable efforts to avoid causing or contributing to adverse human rights impacts that may arise from our operations, products, services and/or business relationships and will act diligently to help remediate any impacts that may occur.”
At each stage of its business activities, Sony endeavors to ensure that its products and services do not adversely impact the health and safety of users by complying with safety standards based on laws and regulations and constantly striving to surpass those standards in order to maintain the safety of its products. Accessibility concerns are also incorporated into the planning and design of products and services in order to serve all kinds of people regardless of age or disability.
Sony continuously improves its information management and security initiatives and other measures for securing privacy and safeguarding information received from customers, employees, business partners, and other stakeholders.
In May 2017, Sony became the first Japanese company to join the Partnership on AI to Benefit People and Society, a non-profit organization created to contribute to solutions for some of humanity's challenging problems, including advancing the understanding of AI and addressing ethics surrounding AI technology. Sony will continue utilizing the knowledge it has gained from its AI and robotics-related research, development, and business ventures while working with the Partnership's diverse group of stakeholders to solve crucial AI-related issues, including how to construct a suitable cooperative relationship between humans and AI, and how to best apply AI to the rapidly advancing field of robotics as well as products and services with differing amounts of autonomy. And recently, Sony formulated the Sony Group AI Ethics Guidelines.
As a company that conducts business in a number of regions and countries, we recognize that conduct that is socially and professionally acceptable in one culture or region may be viewed differently in another. Advertising personnel from Sony Group companies in Japan regularly meet to exchange information on and study human rights issues in advertising. Sony Interactive Entertainment Inc. applies Computer Entertainment Rating Organization (CERO), Entertainment Software Rating Board (ESRB), and Pan European Game Information (PEGI) ratings to its PlayStation game titles, adhering to the age-based recommendations of ratings organizations in Japan, the United States, and Europe, respectively.