Updated on August 29, 2018

Guiding Principles for Biodiversity Conservation Initiatives and Case Examples

Guiding Principles for Conservation Initiatives

Sony has established a Basic Policy on Biodiversity Conservation, pledging its commitment to help achieve the twenty Aichi Biodiversity Targets by conserving natural capital and biodiversity through the entire product life cycle.

Sony business sites are intricately connected with the natural environment and ecosystems that surround them. In light of this, Sony is focused on helping to achieve the Aichi Biodiversity Targets by promoting activities to protect biodiversity in these regions and further afield. Sony introduced its Green Star Program in fiscal 2011 as an internal framework for assessing the green performance of business sites and advancing green measures, and categorizes biodiversity considerations and initiatives as outlined below. Sony also communicates with employees about the importance of pursuing initiatives under the Green Star Program as a way to help achieve the Aichi Biodiversity Targets, working to build a shared recognition of the significance of these initiatives that will encourage action.

Biodiversity Considerations/Initiatives and Associated Aichi Biodiversity Targets
Measures Main Associated Aichi Targets
Education and awareness
  • Conduct education, seminars, and lectures concerning biodiversity
  • Conduct nature observation programs
Target 1 Awareness increased: Focus on raising awareness of the value of biodiversity and protective measures
  • Monitor living things
  • Give consideration to the ecological services related to site and business
  • Grasp status of land use
  • Give consideration to local biodiversity preservation plans
Target 19 Knowledge improved, shared and applied: Improve related knowledge, science and technology
Improve ecosystems
  • Improvement of environment for living things
  • Give consideration to ecological network and green corridor
  • Give consideration to three-dimensional vegetation
  • Adoption of local species
Target 5 Habitat loss halved or reduced: Cut the loss of natural habitats, including forests, to at least half; significantly reduce degradation and fragmentation

Target 10 Pressures on vulnerable ecosystems reduced: Protect coral reefs and other ecosystems that are particularly susceptible to environmental changes
Measures against negative impact
  • Measures against alien species
  • Give consideration to bad effects on ecosystems caused by emissions
Target 8 Pollution reduced: Control contamination from chemical substances, fertilizers and pesticides to within parameters that are not harmful

Target 9 Invasive alien species prevented and controlled: Control or eradicate invasive alien species

Target 12 Extinction prevented: Prevent the extinction of known threatened species
Protection and
conservation of
ecosystem services
  • Grasp and conserve endangered species
  • Conserve a wildlife sanctuary
  • Groundwater recharge
Target 11 Protected areas increased and improved: Protect at least 17% of terrestrial areas and 10% of marine areas

Target 14 Ecosystems and essential services safeguarded: Restore and safeguard ecosystems that provide natural abundance
  • Ensure the appropriate management and use of chemical substances
  • Ensure the effective use of organic resources
  • Promote procurement that leads to biodiversity
Target 4 Sustainable consumption and production: Implement plans for sustainable production and consumption among all stakeholders
Cooperation with stakeholders
  • Cooperation with stakeholders
  • Support for organizations that engage in biodiversity conservation activities
Associated targets depend on focus of activities

Education and Awareness

Promoting initiatives for biodiversity conservation starts with getting people in diverse positions to better recognize and understand the value of biodiversity. With the understanding that awareness leads to conservation, Sony engages in a broad range of biodiversity education and awareness initiatives including organizing nature walks, biodiversity-themed photo contests, environmental education for students, and art competitions, as well as using social media to raise biodiversity awareness. These initiatives will enable Sony to help achieve Target 1 "Awareness increased" of the Aichi Biodiversity Targets.

Wow! Wow! Biodiversity Project

Sony launched the Wow! Wow! Biodiversity Project in fiscal 2015, as a platform for organizing nature appreciation events for the general public and to spread awareness of biodiversity through social media. Sony China joined the project in fiscal 2016 and has been organizing a nature- and biodiversity-themed photo contest and nature walks for the Chinese public. The photo contest held in fiscal 2017 drew 965 entries, which were shared with some 60,000 people through social media, including employees of Sony Group companies in China and their friends. To further spread awareness among the general public, Sony China held a public exhibition of the winning entries at the Shanghai Botanical Garden in conjunction with organizing biodiversity lectures and biodiversity-themed photography workshops using Sony cameras. These events helped to direct attention toward biodiversity and educate the broader public on the importance of biodiversity.

Nature walk at the Shanghai Botanical Garden in China
Public exhibition of winning entries for photo contest at the Shanghai Botanical Garden

Welcoming Environmental Field Trips from Local Primary Schools

Sony UK Technology Centre manages, within its premises, a nature and wildlife habitat maintained with the help of employee volunteers and provide Forest School sessions at their facility called Environmental Centre. Sony UK Technology Centre is working with local schools and groups to enable each student attending Forest School sessions to have the opportunity to develop an inquisitive and positive relationship with the natural world. In cooperation with the community, the facility welcomes groups from an average of 25 primary schools each year. It has hosted over 10,000 students since 2003, giving them the chance to learn about the environment and the importance of biodiversity.

The Environmental Centre within the verdant natural grounds of the Sony UK Technology Centre

Other Initiatives


As part of their environmental conservation activities, various Sony sites survey the natural habitats located on their grounds and in the surrounding areas by monitoring and fixed-point observations. They then reflect the results of these studies in conservation plans, allowing them to carry out activities in consideration of the local ecosystem. The disclosure of the survey results will enable Sony to help achieve Target 19 "Knowledge improved, shared and applied" of the Aichi Biodiversity Targets.

Monitoring Ecosystems Surrounding Offices

The Kunisaki Satellite at the Oita Technology Center of Sony Semiconductor Manufacturing Corporation in japan monitors red-clawed crab and other marine creatures living along the coast, as well as wildlife living in the forest on the center's premises, which has been the focus of conservation since the site was established. The site has also been monitoring the status of a group of endangered golden orchid and cephalanthera erecta plants discovered during surveys in 2013. In 2015, the site began monitoring for alien species and has enacted conservation plans to protect the ecosystem on its premises through a variety of measures, including selecting trees to be removed.

An employee monitors growth

Improve Ecosystems

Sony’s business sites endeavor to protect biodiversity through conservation of the environment that provides a habitat where local species can hide and lay their eggs. Business sites carry out various activities intended to preserve the environment in consideration of local ecosystems, from planting local varieties of trees and composting fallen leaves and trimmings to installing birdhouses and constructing ponds and waterways. Sony is also helping to preserve marine habitats that are so important to sea life through conservation efforts for coral reefs and mangrove forests that serve as nesting and feeding grounds. These initiatives are enabling Sony to help achieve Targets 5 "Habitat loss halved or reduced" and 10 "Pressures on vulnerable ecosystems reduced" of the Aichi Biodiversity Targets.

Restoring Thailand’s Ocean Ecosystem

Sony Technology (Thailand) Co., Ltd. (STT) and Sony Device Technology (Thailand) Co., Ltd. (SDT) each began activities in fiscal 2014 and in fiscal 2015 to conserve Thailand's ocean ecosystem. STT had planted a total of 900 coral larvae colonies by the end of fiscal 2017 and SDT planted 3000 mangroves trees in fiscal 2017 and 200 coral larvae colonies in fiscal 2016. Besides coral reefs, they had also released crab and nurse shark under the guidance of experts, which are local aquatic animals and important to preserve sea of Thailand.

Planting coral colonies

Other initiatives

Measures Against Negative Impact

The Sony Group has been taking measures to remove non-native species that negatively affect local ecosystems. Furthermore, the Group's sites work to limit any harmful effects on local ecosystems by using only appropriate amounts of agricultural chemicals and chemical fertilizers at their green spaces in order to prevent soil pollution and the buildup of excessive nutrients in the soil. These initiatives are enabling Sony to help achieve Targets 8 "Pollution reduced", 9 "Invasive alien species prevented and controlled", and 12 "Extinction prevented" of the Aichi Biodiversity Targets.

Removing Invasive Alien Species

Sony Precision Devices (Huizhou) Co., Ltd. (SPDH) has been carrying out an initiative for removing invasive species since 2010. In July 2016, SPDH employee volunteers worked with the city of Huizhou's water and environmental hygiene department to remove water hyacinth, a non-native aquatic plant, from the Dongjiang River. The volunteer group had already removed approximately 40 tons of water hyacinth, which has helped to restore balance to the ecosystem and protect the lush river environment.

Volunteer removes water hyacinth that had completely covered the
water's surface

Other initiatives

Protection and Conservation of Ecosystem Services

Sony is working to conserve ecosystem services such as groundwater recharging, as well as identify and protect threatened species, and protect wildlife and flora. These initiatives are enabling Sony to help achieve Targets 11 "Protected areas increased and improved" and 14 "Ecosystems and essential services safeguarded" of the Aichi Biodiversity Targets.

Activities to Protect the Harpy Eagle

Based in Panama, Sony Inter-American, S.A. has been carrying out activities for protecting the harpy eagle (Harpia harpyja), which, while recognized as the national bird of Panama, is also designated as an endangered species. Since 1998, the company has been sponsoring the Harpy Eagle Center, a facility that promotes protection activities. In 2008, it provided the center with several Sony BRAVIA™ LCD televisions that have been combined into a large wall-mounted screen. In 2016, the wall-mounted screen was replaced by a 4K 84" Sony BRAVIA™ LCD television and Sony Home Theater System to show high-definition videos in an effort to raise awareness among visitors of the importance of efforts to protect the harpy eagle.

The harpy eagle

Firefly Protection Project

Sony Global Manufacturing & Operations Corporation's Kosai Site in Japan has been implementing a project to revitalize the firefly habitat in cooperation with the local government. Fireflies were previously abundant in the woodland area neighboring the Kosai Site, but their numbers have been dwindling in recent years. In response, the company has begun maintaining the woodlands and raising firefly larvae to restock the population.

An emerged firefly

Other initiatives


Sony works to ensure that chemical substances are properly managed; organic resources are effectively utilized, including composting fallen leaves; and the items it procures have been produced with biodiversity in mind. These initiatives will enable Sony to help achieve Target 4 "Sustainable consumption and production" of the Aichi Biodiversity Targets.

Converting Food Waste into Organic Fertilizer

Sony Technology (Thailand) Co., Ltd. is located in Chon Buri and in 2010 this site had installed a food waste composting facility. Instead of sending the food wastes to landfill, this facility has helped to turn the food wastes into organic fertilizer to grow plants and vegetables at the site, thus eliminating the use of chemical fertilizers. Some of the organic fertilizers produced by the facility are being donated for public use as well.

The food waste composting facility

Environmentally Preferable Paper Purchasing

Recognizing that paper resources are finite, Sony strives to use paper in an environmentally responsible manner, and it has established a related purchasing policy for paper and printed materials. Accordingly, Sony makes a point of purchasing environmentally preferable paper, such as recycled paper and forest-certified paper.

Cooperation with Stakeholders

With a view to make its initiatives to protect biodiversity even more effective, the Sony Group seeks the opinions of related experts, NGOs, and other stakeholders while carrying out environmental conservation activities. For example, Sony works with research organizations when conducting studies and nature conservation groups when becoming involved in conservation activities. It also cooperates with governments and NGOs when maintaining the natural environment. In addition, Sony provides support and assistance to organizations involved in protecting biodiversity.


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