Updated on August 23, 2017
Sony subscribes to the principle of individual producer responsibility (IPR), that is, the idea that a producer bears responsibility for its products over their entire life cycle. Accordingly, Sony is focused on recycling-oriented product design, collection and recycling used products, and building global recycling systems that suit the needs of individual countries and regions. Sony recognizes its social responsibility as a manufacturer to deal with its used products and actively promotes product collection and recycling. Sony complies with recycling laws and regulations in countries and regions around the world, including Japan's Home Appliance Recycling Law, the EU's Waste Electrical and Electronic Equipment Directive (WEEE Directive), state recycling laws on waste electrical and electronic equipment in the US, China's Management Regulations for Recycling and Disposing of Consumer Electronics and Electronic Waste, and India's recycling laws on electronic waste. Sony is actively working to achieve the goals of its long-term environmental plan, Road to Zero, to eliminate its environmental footprint by 2050, and toward this end, has set a series of environmental mid-term targets to be met over consecutive five-year periods.
Sony's Green Management 2020 environmental mid-term targets, which extend through fiscal 2020, include the following targets for product take-back and recycling. Under these targets, Sony promotes easy-to-recycle product design and continues take-back and recycling programs of end-of-life products around the world. Sony aims to achieve even more advanced recycling through efforts such as recycling materials that have not been recycled in the past and is working with recycling companies to acquire a clear grasp of recycling key resources.
In fiscal 2016, Sony collected approximately 77,000 tons of end-of-life products (as of August 2017), an approximate 9,000-ton increase over the previous fiscal year. Though Sony's overall take-back record has fallen significantly from its peak in fiscal 2010 due to the completion of Japan's eco-point incentive program for home appliances, increased figure in Europe pushed Sony take-back higher over the previous year's figure.