Sony Mobile Communications Inc.(SOMC) has promoted the recycling of used mobile phones worldwide since the autumn of 2008. To this end, SOMC distributes detailed information on the collection and recycling of used mobile phones in 47 countries. In 23 of these countries, SOMC has set up its own voluntary collection system.
One SOMC best practice is a used mobile phone collection program in Latin America that has placed collection boxes in 27 service centers or stores in five countries in the region. A couple of times every year SOMC organize one-time events promoting recycling and sustainable activities under the Vive el Cambio concept in Latin America.
Similar programs are in place in other areas, including Russia, which uses collection boxes at service centers, and India, which asks customers to return used mobile phones in person. In the France, Germany, Poland, Spain, Sweden, United Kingdom and the United States, SOMC offers postage-paid collection for used mobile phones under the Xperia™ Care program.