Updated on August 23,2017
Sony has offices in a number of Central and South American countries, including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama and Peru. These offices operate recycling programs designed to meet the needs of their particular areas. Here we introduce a joint project operated throughout Latin America as well as representative examples of Sony commitment to recycling initiatives.
Since 2010, Sony sales companies in Latin America-including Sony Mexico, Sony Inter-American, Sony Colombia, Sony Peru, Sony Chile and Sony Argentina-gradually launched the Green Service Program. During 2012 this program was expanded to Sony sales company in Bolivia as well. Under this initiative, using participating companies' service networks, products and components that are under warranty but discarded during repair are appropriately treated. Also the e-waste generated by Sony sales companies facilities in Latin America are appropriately treated under this program as well. This program marks a shift in focus from simple disposal to the proper management and repair of products, helping Sony fulfill its responsibility to reduce the environmental impact of its products after they are sold and respond to the expectations of customers. In fiscal 2016, approximately 229 tons of scrap were collected and processed appropriately. Going forward, the companies will continue to implement the Green Service Program.
"Live the Change" (Vive el Cambio)" is an environmental campaign operated by Sony Group companies in Latin America. This campaign is designed based on the Sony Stores retail platform, aiming for direct contact with customers, in an effort to educate them about the benefits of product recycling to ensure efficient use of precious natural resources, while at the same time actively collaborating with Sony on the new paradigm of "Circular Economy" for a sustainable future.
Launched on Earth Day in 2014, with a presence in 4 countries in Latin America and with a total of 32 collection points, the initiative is encouraging Sony customers to bring in their Sony Mobile phones and small Sony products for recycling. During fiscal 2016 a total of about 5.7 tons of products have been collected. This has allowed Sony to partner with local governments and NGOs to amplify our eco message by joining public campaigns and capturing the interest of local media and digital opinion leaders. More and more participants are being reached via SNS, where the number of followers has topped 46,000 and during the first half of 2017, the number of interactions hit 70,000.
Sony Mobile Communications Inc.(SOMC) has promoted the recycling of used mobile phones worldwide since the autumn of 2008. To this end, SOMC distributes detailed information on the collection and recycling of used mobile phones in 43 countries. In 19 of these countries, SOMC has set up its own voluntary collection system.
One SOMC best practice is a used mobile phone collection program in Latin America that has placed collection boxes in 32 service centers or stores in four countries in the region. A couple of times every year SOMC organize one-time events promoting recycling and sustainable activities under the Vive el Cambio concept in Latin America.
In France, Germany, Hungary, Poland, Spain, Sweden, United Kingdom and the United States, SOMC offers postage-paid collection for used mobile phones.