Updated on August 23, 2017
Under its targets for minimizing resource inputs, Sony worked to reduce the average mass of products. In fiscal 2016, the total volume of resources used in products was approximately 570,000 tons,* which was down around 6% from fiscal 2015.
Sony is working to make its products and packages even more lightweight and compact across a wide range of product categories in order to conserve resources.
Sony is conserving resources by making documentation digitally available for downloading, while working to keep documents readily understandable as documentation volume grows in support more multi-functional products. As a result, customers can more readily view documentation on a variety of devices including PCs, tablets, and smartphones, while the amount of paper used to print documentation is being reduced. Fewer printed pages also mean less carbon emissions from printing and having to ship documentation with products.
As part of initiatives to conserve resources in documentation, Sony has adopted textless quick start guides for Sony Walkman® and headphone products sold in markets outside of Japan. These universal quick start guides, included with each product, use illustrations to guide consumers through setup and basic operation, replacing multilingual documentation that used to be written in as many as nine languages. With textless quick start guides, consumers can directly comprehend the instructions no matter what language they speak, and without having to look up the instructions in their preferred language. Since the introduction of the textless quick start guide for Sony Walkman® and headphone products in fiscal 2015, Sony has reduced approximately 61 tons of paper. Textless quick start guides also help to reduce the bulk and weight of product packaging. Sony received a Good Design Award 2015 in recognition of its fresh approach to using textless documentation.
The Sony Financial Group is reducing the use of paper for contracts and transactions, both to conserve paper resources and reduce mailing that produces carbon emissions. In October 2012, Sony Life Insurance Co., Ltd. updated its sales support system through the large-scale deployment of some 5,000 devices, which enable staff to electronically fill out insurance applications, effectively making the process paperless. Sony Bank Inc. encourages customers to sign up to digitally receive records for investment trust transactions, while Sony Assurance Inc. enables consumers to apply for vehicle and medical insurance online, eliminating the printing and mailing of application forms. Consumers who apply for vehicle insurance online can also opt out of receiving a printed copy of their insurance papers, receiving a 500-yen discount off the price of their insurance for going paperless.