Updated on August 29, 2018
Under its targets for minimizing resource inputs, Sony worked to reduce the average mass of products. In fiscal 2017, the total volume of resources used in products was approximately 578,000 tons,*1 which was up some 2% from fiscal 2016 due to increased sales in certain product categories and the impact of the shift to larger products.
Sony is working to make its products and packages even more lightweight and compact across a wide range of product categories in order to conserve resources.
Sony is conserving resources by making documentation digitally available for downloading, while working to keep documents readily understandable as documentation volume grows in support more multi-functional products. As a result, customers can more readily view documentation on a variety of devices including PCs, tablets, and smartphones, while the amount of paper used to print documentation is being reduced. Fewer printed pages also mean less carbon emissions from printing and having to ship documentation with products.
As part of initiatives to conserve resources in documentation, Sony has adopted textless quick start guides for Sony Walkman®, headphone, and wireless speaker products sold in markets outside of Japan. These universal quick start guides, included with each product, use illustrations to guide consumers through setup and basic operation, replacing conventional multilingual documentation that used to be written in as many as nine languages. With textless quick start guides, consumers can directly comprehend the instructions without text, thereby reducing the waste generated by unneeded language documents. Since the introduction of the textless quick start guide for Sony Walkman®, headphone, and wireless speaker products in fiscal 2015, Sony has reduced approximately 140 tons of paper. Textless quick start guides also help to reduce the bulk and weight of product packaging. Sony received a Good Design Award 2015 in recognition of its fresh approach to using textless documentation.
The Sony Financial Group has been reducing the use of paper for contracts and transactions, both to conserve paper resources and reduce mailing, which produces carbon emissions. Sony Life Insurance Co., Ltd. has introduced a paperless application that enables customers to use an electronic signature to complete new contract application procedures as well as various post-contract procedures, such as changing contractual coverage, thereby realizing a reduction in paper usage. Sony Assurance Inc. enables customers to apply for automobile and medical insurance online, eliminating the printing and mailing of application forms. Customers who apply for automobile insurance online can also opt out of receiving a printed copy of their insurance policies, receiving a 500-yen discount off the price of their insurance for going paperless. Sony Bank Inc. encourages customers to switch to electronic delivery of investment trust transactional documents.