Under the Green Management 2015 mid-term environmental targets, Sony worked to reduce the virgin plastic utilization rate*1 by 5 percentage points and the average mass of products by 10% from the fiscal 2008 level by fiscal 2015. This was done by stepping up efforts to use reused/recycled materials in products and to reduce product weight. In fiscal 2015, the last year of Green Management 2015, Sony reduced the virgin plastic utilization rate by 4.3 percentage points and the average mass of products by approximately 30%, compared to the fiscal 2008 level. For products sold in fiscal 2015, Sony used a total volume of resources of approximately 610,000 tons,*2 which was down around 7% from fiscal 2014. Major factors in this were the weight reduction of products and packages, particularly televisions and game consoles, as well as a sales decline in some product categories.
Under Green Management 2020, which started in April 2016, Sony is working on further resource-saving measures to achieve the new target for fiscal 2020 of reducing use of virgin plastics per product by 10% compared to the fiscal 2013 level.