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Updated on September 7, 2016

Creating Environmentally Conscious Products

Examples of Environmental Features in Sony Products

Sony makes products that are not only superior in terms of functionality, performance, and quality, but also impose less of an environmental impact and are much loved by their users. Some of the best examples of such products are introduced on the Sony and the Environment website.
Environmental Features in Sony Products Click here to proceed to the Sony and the Environment website

Promoting Environmentally Conscious Design

The Sony Group's mid-term targets include targets for products, which involve the reduction of annual power consumption, the promotion of resource conservation and the management of chemical substances. Business units formulate annual targets that are consistent with environmental mid-term targets and reflect the unique characteristics of each product category, and regularly review progress toward achieving these targets, subsequently reporting their findings to the department in charge of environmental functions at Sony's headquarters. In turn, the environmental functions at the headquarters evaluate the targets and progress of each business unit, using these evaluations as the basis for its review of the Sony Group's progress toward achieving its environmental mid-term targets. Based on the results of this review, Sony determines areas of focus and revises targets for the subsequent fiscal year. By thus setting specific targets and conducting environmental assessments for all products, Sony is stepping up efforts to develop environmentally conscious products.
  • Management Structure for Environmentally Conscious Product Development


  • PDCA Cycle for Environmentally Conscious Products Design

Designing Recyclability into Products


  • Some of the 2015 Bravia™ flat-screen televisions feature a slide-lock structure that requires fewer screws.
One initiative Sony is taking to ensure that its products are environmentally responsible involves designing them with recyclability in mind. This means, for example, reducing the number of screws, and labeling the material type of plastic used in parts to make it easier to extract resources from used products during recycling. For example, Sony has issued Environmental Design Standards and Guidelines for TVs, which are used when planning and designing new products. These design standards and guidelines reflect the trends in regulations inside and outside of Japan as well as Sony's mid-term environmental targets. Additionally, Sony conducts an annual review and revision of these guidelines based on industry trends and the latest recycling information, which is gathered via regular sharing of information and opinions with the Green Cycle Corporation, a Sony Group company engaged in the recycling business.
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