Updated on August 23, 2017
Sony makes products that are not only superior in terms of functionality, performance, and quality, but also impose less of an environmental impact and are much loved by their users. Some of the best examples of such products are introduced on the Sony and the Environment website.
The Sony Group's mid-term targets include targets for products, which involve the reduction of annual power consumption, the promotion of resource conservation and the management of chemical substances. Business units formulate their targets based on the characteristics of their product category. Then, they execute environmentally conscious design by setting environmental mid-term targets for each product. They review progress against their environmental mid-term targets for each product, and report results to the department in charge of environmental functions at headquarters. In turn, this department evaluates the targets and progress of each business unit, using these evaluations as the basis for its review of the Sony Group's progress on achieving its environmental mid-term targets. Based on the results of this review, Sony determines areas of focus and revises targets for the subsequent fiscal year. This method enables Sony to execute ongoing environmentally conscious processes for each business unit and product, which in turn ensure the development of environmentally conscious products.
One initiative Sony is taking to ensure that its products are environmentally responsible involves designing them with recyclability in mind. This means, for example, reducing the number of screws, and labeling the material type of plastic used in parts to make it easier to extract resources from used products during recycling. For example, Sony has issued Environmental Design Standards and Guidelines for TVs, which are used when planning and designing new products. These design standards and guidelines reflect the trends in regulations inside and outside of Japan as well as Sony's mid-term environmental targets. Additionally, Sony conducts an annual review and revision of these guidelines based on industry trends and the latest recycling information, which is gathered via regular sharing of information and opinions with the Green Cycle Corporation, a Sony Group company engaged in the recycling business.