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Updated on September 7, 2016

"Green Management 2020" Environmental Mid-Term Targets

Taking Environmental Initiatives to the Next Stage

Sony is working to reduce its environmental footprint to zero by 2050, and has set a series of environmental medium-term targets to get there. As the first step, Sony set the Green Management 2015 environmental mid-term targets which spanned fiscal 2011 to 2015. In April 2016, Sony introduced the Green Management 2020 environmental mid-term targets to be achieved by fiscal 2020. This transition takes Sony's environmental activities to the second stage of its journey to a zero environmental footprint.
  • Green Management 2020

The Process of Formulating Green Management 2020

When formulating Green Management 2020, Sony examined its past environmental activities and conducted a materiality analysis*1 in order to incorporate the viewpoints of stakeholders outside the Sony Group.
  • Sony Environmental Materiality Analysis*2
Based on these results, Sony specified raw materials, energy, atmospheric emissions, effluents and waste, and products and services as priority areas to tackle by 2020. It then designated water, biodiversity, and environmental assessments of suppliers as important issues to deal with. Sony has been addressing all of these issues already, and continues to focus on initiatives to address them through fiscal 2020. Furthermore, Sony's entertainment businesses will also work on initiatives based on their unique characteristics to enhance group-wide performance, adding new approaches to those taken by the electronics business.
  • Expanding Sony's Environmental Activities under Green Management 2020

A materiality analysis is a method for identifying and specifying important issues for a company and its stakeholders.
The headings on the axes of the graph are environmental categories defined in the G4 Sustainability Reporting Guidelines from GRI.

Green Management 2020: Target Matrix (abridged version)

Sony organized its activities under Green Management 2020 according to the six stages of the product lifecycle: product/service planning and design, operation, raw materials and components procurement, logistics, take-back and recycling, and innovation. In each of these stages, specific targets are set under the four categories of climate change, resources, chemical substances and biodiversity.

Click here for more details in Sony's Green Management 2020 website.

Green Management 2020
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