In November 2013, Sony became a founding member of the Consortium for Sustainable Paper Use, the aim of which is to encourage environmentally preferable and socially responsible paper use—usage of forest-certified paper and recycled paper—by both companies and society at large. The consortium was established by a group of companies promoting progressive initiatives in the area of sustainable paper use in collaboration with World Wide Fund for Nature (WWF) Japan and Response Ability, Inc. Through participation in the consortium, Sony is advancing the practical application of measures to ensure sustainable paper use and to disseminate information and promote public awareness. Consortium members exchange information regularly and interview non-member companies with the goal of promoting the consortium-wide application of particularly outstanding initiatives.
With regard to certified-forest paper, Sony promotes the use of FSC-certified paper*, which is not merely in conformance with the regulation, but is in fact highly valued as a means of supporting forest sustainability. For example, Sony uses FSC-certified paper in its corporate publications and other printed materials, including company brochures, shareholders meeting notices, calendars, and business cards. In fiscal 2015, moreover, use of this paper was expanded to include product catalogs and envelopes. Sony used 354 tons of FSC-certified paper in fiscal 2015.