Updated on August 29, 2018

Environmental Communication Activities

Sony provides a wide variety of stakeholders with environmental information in an accurate, timely and continuous manner. Sony also holds events with environmental themes and actively promotes environmental education with the aim of encouraging greater general awareness of environmental issues.

Raising the Environmental Awareness of Employees

Sony shares information on environmental issues with employees of the global Sony Group via a dedicated environmental website. Environmental education via e-learning is mandatory for all Group employees in Japan and has also been introduced at overseas sites. In addition, Sony presents its environmental initiatives to employees in environmental education courses and events held at sites around the world. In China, for example, Sony Digital Products (Wuxi) Co., Ltd. set up an Environment, Health, and Safety hands-on education facility in 2016 to provide visitors with an interactive environmental learning experience.

Employee Communication Campaign on the Environment

"Center Stage: Living Green" is an employee communication campaign that celebrates members of the Sony Music group who take steps to live a greener lifestyle. Topics have included participating in Meatless Mondays*1, growing vegetables and raising backyard chickens, and reducing water consumption. In March 2015, the campaign recognized Global Citizen Earth Day 2015, highlighting the participation of Sony Music Entertainment artists Usher and Train, and challenged employees to join Sony Global Volunteer Day. Living Green will continue to encourage eco-conscious colleagues and artists alike to share their stories, promote achievable lifestyle choices, and foster a community of Green Living.

  • *1Meatless Mondays is an environmental initiative that encourages people to refrain from eating meat once per week and reduce consumption. It arose in response to increased consumption of meat around the world in recent years, which has led to a number of problems including environmental destruction resulting from the cultivation of livestock feed and the release of the greenhouse gas methane from cattle, sheep, and other livestock.
"Center Stage: Living Green" logo

Taking Advantage of Sony Events to Raise Environmental Awareness

Since 2015, Sony Electronics Inc. (SEL) in the United States has worked with partners to conduct an environmentally conscious Sony Open in Hawaii, a PGA Tour event.*1 In advance of the tournament, SEL supported a consumer electronics recycling event as well as a beach cleanup event. During the tournament, spectators are encouraged to recycle their waste as well and to use public transportation, bicycles, and other low-impact means of transportation to attend the event. Styrofoam containers were phased out from food serving at the event with support from vendors, sponsors, Waialae Country Club and others. The Sony Open in Hawaii has been recognized by receiving the Hawaii Green Event Certification by the State of Hawaii for three consecutive years.

  • *1PGA Tour is the US men's professional golf tour.
Sorting of waste by type to recycle plastic bottles etc

Environmental Initiatives Leveraging Music, Artists, and Events

The Sony Music Group actively engages in protecting the environment through Sony Music artists participating by way of music to send messages that raise awareness of environmental issues and also incorporating environmentally conscious measures for the various events we host and promotional materials we create. In 2017, for example, Sony Music artists Toshinobu Kubota and Sayuri performed at Munakata Fes, a music event supporting environmental protection activities for Okinoshima island in Fukuoka, speaking to the audience in their own words about the importance of protecting the environment. At AnimeJapan 2017, one of the largest anime events in the world, stickers for environmental conservation featuring original designs from the anime film Black Butler: Book of the Atlantic produced by the Sony Music group company Aniplex Inc. were distributed to help raise environmental awareness. Sony Music also works to reduce the environmental impact of the events it produces. For example, FreFlow®, a wireless pen light system for concert audiences jointly developed by Sony Music Communications Inc. and Sony Engineering Corporation, was improved to be an added feature at concerts for Sony Music artist “Kana Nishino”. The transmission system was reconfigured to make the cherished pen light editions sold during previous Kana Nishino tours compatible with the system when used at later concerts. By making these pen lights reusable, Sony Music concerts have found a way to incorporate environmental considerations by way of resource circulation, as well as to create a special sense of unity between the audience and the artist by increased number of penlights illumination surrounding them.

Toshinobu Kubota who performed at Munakata Fes, an event supporting environment protection activities for Okinoshima island in Fukuoka, Japan

Management of Risks Related to Chemical Substances

As a company that uses chemical substances, Sony discloses information on emissions of such substances and exchanges views on safety and environmental issues with residents in the vicinity of its sites, as well as with local authorities, with the aim of reinforcing mutual understanding. For instance, Sony Semiconductor Corporation actively participates in local community events and organizes its own interactive events at all of its in-plant. The company also holds tours of its manufacturing plants, during which it explains to visitors how wastewater is processed by environmental-related equipment.

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