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Updated on August 23, 2017

Environmental Communication Activities

Sony provides a wide variety of stakeholders with environmental information in an accurate, timely and continuous manner. Sony also holds events and participates in exhibitions with environmental themes and actively promotes environmental education with the aim of encouraging greater general awareness of environmental issues.

Raising the Environmental Awareness of Employees

Sony shares information on environmental issues with employees of the global Sony Group via a dedicated environmental website. Environmental education via e-learning is mandatory for all Group employees in Japan and has also been introduced at overseas sites. In addition, Sony presents its environmental initiatives to employees in environmental education courses and events held at sites around the world. In China, for example, Sony Digital Products (Wuxi) Co., Ltd. set up an Environment, Health, and Safety hands-on education facility in 2016 to provide visitors with an interactive environmental learning experience. Also, the president of Sony Corporation and other executives share information on environmental issues of importance to the Sony Group in regularly held executive meetings.

Employee Communication Campaign on the Environment

"Center Stage: Living Green" is an employee communication campaign that celebrates members of the Sony Music group who take steps to live a greener lifestyle. Topics have included participating in Meatless Mondays*, growing vegetables and raising backyard chickens, and reducing water consumption. In March 2015, the campaign recognized Global Citizen Earth Day 2015, highlighting the participation of Sony Music Entertainment artists Usher and Train, and challenged employees to join Sony Global Volunteer Day. Living Green will continue to encourage eco-conscious colleagues and artists alike to share their stories, promote achievable lifestyle choices, and foster a community of Green Living.

*
Meatless Mondays is an environmental initiative that encourages people to refrain from eating meat once per week and reduce consumption. It arose in response to increased consumption of meat around the world in recent years, which has led to a number of problems including environmental destruction resulting from the cultivation of livestock feed and the release of the greenhouse gas methane from cattle, sheep, and other livestock.


  • "Center Stage: Living Green" logo

Taking Advantage of Sony Events to Raise Environmental Awareness

At the 2016 and 2017 Sony Open in Hawaii, a PGA Tour event,* Sony Electronics Inc. (SEL) in the United States once again worked toward conducting an environmentally conscious event. In advance of the tournament each year, SEL organized consumer electronics recycling events, and during the tournament spectators were encouraged to recycle their waste as well and to use public transportation, bicycles, and other low-impact means of transportation to attend the event. Styrofoam containers were phased out from food serving at the event with support from vendors, sponsors, Waialae Country Club and others. Sony Open in Hawaii was honored as a recipient of the Hawaii Green Event Award by the State of Hawaii in 2016 as the largest event receiving the honor, and again in 2017 with improvement in the score by 17%.

  • Sorting of waste by type to recycle plastic bottles etc.

Movie Characters Promote Environmental Awareness

To foster increased environmental understanding, Sony uses movie characters to get the message across. For example, Sony Pictures Entertainment (SPE) produces the Smurfs series of animated movies "Smurfs: The Lost Village".
SPE features the Smurfs characters in the "Small Smurfs Big Goals" campaign -- launched by SPE, United Nations, UNICEF, and the United Nations Foundation -- to encourage everyone to learn about and support the 17 Sustainable Development Goals (SDGs), which were agreed on by all 193 member countries of the United Nations in 2015. These SDGs address several environmental issues and include goals such as "Take urgent action to combat climate change and its impacts. The "Small Smurfs, Big Goals" campaign targets a global audience, seeking to raise global awareness of the environment.

  • SPE campaign to raise awareness of the UN Sustainable Development Goals (SDGs) featuring the Smurfs.

Management of Risks Related to Chemical Substances

As a company that uses chemical substances, Sony discloses information on emissions of such substances and exchanges views on safety and environmental issues with residents in the vicinity of its sites, as well as with local authorities, with the aim of reinforcing mutual understanding. For instance, Sony Semiconductor Corporation actively participates in local community events and organizes its own interactive events at all of its in-plant. The company also holds tours of its manufacturing plants, during which it explains to visitors how wastewater is processed by environmental-related equipment.
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