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Updated on September 7, 2016

Environmental Communication Activities

Sony provides a wide variety of stakeholders with environmental information in an accurate, timely and continuous manner. Sony also holds events and participates in exhibitions with environmental themes and actively promotes environmental education with the aim of encouraging greater general awareness of environmental issues.

Raising the Environmental Awareness of Employees

Sony shares information on environmental issues with employees of the global Sony Group via a dedicated environmental website. Environmental education via e-learning is mandatory for all Group employees in Japan and has also been introduced at overseas sites. In addition, Sony presents its environmental initiatives to employees in environmental education courses and events held at sites around the world. In China, for example, Sony Digital Products (Wuxi) Co., Ltd. set up an Environment, Health, and Safety hands-on education facility in 2016 to provide visitors with an interactive environmental learning experience. Also, the president of Sony Corporation and other executives share information on environmental issues of importance to the Sony Group in regularly held executive meetings.

Employee Communication Campaign on the Environment

  • "Center Stage: Living Green" logo
"Center Stage: Living Green" is an employee communication campaign that celebrates members of the Sony Music family who take steps to live a greener lifestyle. Topics have included participating in Meatless Mondays,* growing vegetables and raising backyard chickens, and reducing water consumption. In March 2015, the campaign recognized Global Citizen Earth Day 2015, highlighting the participation of Sony Music Entertainment artists Usher and Train, and challenged employees to join Sony Global Volunteer Day. Living Green will continue to encourage eco-conscious colleagues and artists alike to share their stories, promote achievable lifestyle choices, and foster a community of Green Living.

Meatless Mondays is an environmental initiative that encourages people to refrain from eating meat once per week. It arose in response to increased consumption of meat around the world in recent years, which has led to a number of problems including environmental destruction resulting from the cultivation of livestock feed and the release of the greenhouse gas methane from cattle, sheep, and other livestock.

Taking Advantage of Sony Events to Raise Environmental Awareness

  • A bike valet was made available in partnership with the Hawaii Bicycling League.
At the 2016 Sony Open in Hawaii, a PGA Tour event,* Sony Electronics Inc. (SEL) in the United States once again worked hard to conduct an environmentally conscious event. This year, in advance of the tournament, SEL organized consumer electronics recycling activities at two local high schools, and during the tournament spectators were encouraged to use public transportation, bicycles, and other low-impact means of transportation to get to and around the event. Waste recycling activities were carried out at the tournament venue, and booths selling food and beverages were not allowed to use Styrofoam containers. Building on the success of 2015, Sony was able to put on a varied series of very well thought-out environmental activities, and was honored as a recipient of the Hawaii Green Event Award by the State of Hawaii.

"Live the Change (Vive el Cambio)" is an electronic waste (e-waste) recycling program which several Sony Group Companies in Latin America rolled out in 2014. This initiative has been expanded worldwide, and Sony Europe Limited joined up in autumn 2015. A Sony Store hosted the environmental event under the theme, "Hotel Transylvania 2," the popular animated movie from Sony Pictures Entertainment. At this event, visitors could trade in their old e-waste for the store's discount vouchers. In a one-month campaign, 98 products, mainly mobile phones, were collected and recycled. This eco-themed event also had a positive influence especially in enhancing the environmental awareness of the children who attended the campaign.

Movie Characters Promote Environmental Awareness

  • Red, one of the stars of the Angry Birds Movie, is appointed as Honorary Ambassador for Green.
To foster increased environmental understanding, Sony uses movie characters to get the message across. For example, the United Nations joined forces with the Angry Birds and the talent behind Sony Pictures' "The Angry Birds Movie" on the International Day of Happiness for a campaign to highlight the day and promote action against climate change.
Themed "Angry Birds for a Happy Planet," the campaign invites us to join Red, who was named an "Honorary Ambassador for Green on the International Day of Happiness," and take climate action. It began on March 20 2016, and went through Earth Day on April 22 2016.

Management of Risks Related to Chemical Substances

As a company that uses chemical substances, Sony discloses information on emissions of such substances and exchanges views on safety and environmental issues with residents in the vicinity of its sites, as well as with local authorities, with the aim of reinforcing mutual understanding. For instance, Sony Semiconductor Corporation actively participates in local community events and organizes its own interactive events at all of its in-plant. The company also holds tours of its manufacturing plants, during which it explains to visitors how wastewater is processed by environmental-related equipment.
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