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Management Approach

Materiality Rationale

Sony's corporate activities are only possible if the earth, which sustains all life on earth, is healthy. This is why Sony is so determined to fight climate change, preserve resources, manage chemical substances, conserve biodiversity, and take other needed steps to protect the environment. True to this commitment, Sony conducts its business in a sustainable manner and provides environmentally conscious products and services, always seeking to deliver innovation and develop uniquely superior technologies. Sony also works hand-in-hand with stakeholders to help build a more sustainable society.

Basic Approach

Since the early 1990s, Sony has pursued environmental initiatives in accordance with its environmental principles and targets. In April 2010, Sony announced the "Road to Zero," a new global environmental plan, the goal of which is to realize a sustainable society by achieving a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. Working toward a zero environmental footprint by 2050, once every five years Sony sets concrete environmental mid-term targets for each stage of the life cycle for its products with respect to climate change, resources, chemical substances, and biodiversity.


Sony has built and is continually improving its globally integrated environmental management system with the aim of realizing the Sony Group Environmental Vision, achieving the environmental mid-term targets, and complying fully with legal requirements, regulatory demands, and internal policies adopted by the Group. Sony has also established specialized functions at the Sony Group's environmental headquarters, which is overseen by a corporate executive officer of Sony Corporation.

Main Achievements in Fiscal 2015

Under the Green Management 2015 environmental mid-term targets, Sony put forward specific goals for each stage of the product lifecycle. Here are the main results of fiscal 2015 initiatives:
  • Annual energy consumption of products: Down 33% (compared with FY2008)
  • Mass of products: Down 30% (compared with FY2008)
  • Greenhouse gas emissions at Sony sites: Down 41% (compared with FY2000)
  • Waste generated at Sony sites: Down 73% (compared with FY2000)
  • Water consumed at Sony sites: Down 54% (compared with FY2000)
  • Conducted biodiversity protection activities at all Sony sites

Looking to the Future

Following up on Green Management 2015-the first step toward a "zero environmental footprint" by 2050-Sony has now introduced Green Management 2020, which sets new environmental mid-term targets for fiscal 2016–2020. Green Management 2020 seeks not only to strengthen Sony's initiatives but also to support its entire value chain, and invites society and consumers to get involved in the effort. As part of Green Management 2020, Sony will be working to encourage people from all walks of life to participate in activities to achieve a sustainable global environment.

Related Links

Message from CEO
Sony's Global Environmental Plan
Green Management 2020
Sony and the Environment

Activity Reports

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