Updated on August 29, 2018

Organizational Culture and Communication


Sony values employee communication. Under a corporate culture that promotes the spirit of freedom and open-mindedness passed down since its founding, Sony fosters diverse communication both within workplaces and across organizational boundaries in order to create value.

Communication between Top Management and Employees

Sony treats communication between top management, including the CEO, and employees as a priority. Through the corporate intranet, information is provided on progress made in the Group's businesses, and communications are exchanged via e-mail and other media. Sony also works to create many other opportunities for direct dialogue between top management and employees. For example, Sony management holds regular informal gatherings and town hall meetings with employees, which cover a wide variety of themes, from technology to management. By sharing opinions from both perspectives, not only do employees gain a closer affinity with management, but the views of employees can also be used to enhance the quality of management.

Examples of Venues for Communication between Top Management and Employees
Electronics Business
(North America)
Town hall meetings are held on a quarterly basis, and these are broadcast via the Web so that employees gain a better understanding of management policies. Monthly web meetings, in which all employees can participate, are also held. Management and general employees each have a blog through which opinions can be shared, facilitating reciprocal communication.
Electronics Business (Europe, Latin America) Town hall meetings are held twice a year. Other communication and opinion exchanges take place through webcasts, blog postings, and email.

Global Employee Survey

Since fiscal 2010, Sony has integrated various formerly independent Group surveys into a global employee survey. The survey is divided into such categories as innovation, customer focus, corporate culture, and human resource development. The annual survey enables Sony to access and analyze the views of employees across the Sony Group in a consistent manner. The response rate for this annual survey has remained around 90%, reflecting employees' high level of interest in participation. Survey findings are reported to and discussed by top management and used as references for designing human resources strategies. Based on the findings, Sony holds internal workshops to identify organizational issues and create action plans to improve them, as well as meetings to share best practices from the improvement plans of the previous fiscal year. Programs like these help to maintain organizational vitality.

Furthermore, Sony Corporation and its group companies in the electronics business in Japan implement a parallel survey to provide feedback from subordinates to all managers regarding their leadership activities. This survey aims to strengthen organizational and people management.

Communication among Employees

Sony is exploring new avenues for fostering even more active communication. Sony Group companies in the electronics business operating in North America, Europe, and the Asia-Pacific have adopted a system that allows employees to recognize and give accolades to peers for their contributions. Sony Group companies in the electronics business in North America keep employees updated through the use of a customized smartphone app.

Sony supports more than 1,000 employee-interest communities worldwide; these serve as platforms for communication among employees.

Labor Unions

Sony maintains excellent labor-management relations. Approximately 14% of the overall workforce is unionized.

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