Updated on August 29, 2019
Sony uses a three-step approach to engage its employees in social contribution initiatives: raising awareness of social issues, encouraging volunteering, and leveraging job skills.
Sony has a global in-house volunteer program known as "SOMEONE NEEDS YOU" (the name was developed using the letters S, O, N and Y), the aim of which to encourage employee involvement in efforts to help local communities. Under this program, Sony Group companies create volunteer programs tailored to local needs and encourage continued employee participation in the community. In fiscal 2018, a total of approximately 70,000 Sony Group employees*1 participated in volunteering initiatives.
To support employee participation in volunteering activity initiatives, Sony Corporation has an employee volunteering support system, making it easier for employees to participate in these activities by allowing them to use accumulated holidays for initiatives requiring extended leaves of absence. In fiscal 2018, Sony employees used leaves to volunteer at programming workshops for elementary school students that were held by Sony and the non-profit organization HOUKAGO NPO AFTER-SCHOOL.
Sony has put several systems in place for encouraging employees to donate money for emergency relief and other worthy causes, including matching gift programs. Employees can donate money by bank transfer or by using electronic money with Sony's Felica™ contactless IC card system.