Updated on August 29, 2019

Policy, Framework and Main Scope of Community Engagement

Vision of Sony's Founder

In Sony's Founding Prospectus, co-founder Masaru Ibuka set "the promotion of education in science among the general public" as a primary goal. He was convinced that enhancing scientific literacy would be critical for the recovery of post-war Japan and that science education for children was the key. In 1959, 13 years after Sony's establishment, he set up the Sony Fund for the Promotion of Science Education to support elementary schools in the pursuit of science education excellence.

Masaru Ibuka
Research presentation by schools assisted
under the Sony Fund for the Promotion of Science Education

Policy of Community Engagement

Under the slogan "For the Next Generation," which inherits the aspiration of Sony co-founder Masaru Ibuka, Sony engages with communities, mainly in our business regions, through its products, content, technologies, the strengths of employees, and also by partnering with its stakeholders. Taking into consideration of the SDGs,*1 Sony strives to address diverse global issues by deploying STEAM*2 field educational activities; providing emergency relief and assistance in large-scale disasters; employing technology to solve social issues; and using entertainment as a source of public awareness.

  • *1The Sustainable Development Goals adopted by the United Nations
  • *2An acronym that refers to the field of Science, Technology, Engineering, Arts and Mathematics

Framework for Community Engagement

Sony's global projects are spearheaded by its headquarters in Tokyo. In addition, Sony Group companies worldwide, along with its foundations and science museums, are involved in initiatives tailored to local needs. These efforts are all guided by the Sony Group's community engagement policy, and often include cooperation with international organizations including NGOs. Employees are also encouraged to play an active role in their communities by volunteering, taking part in fundraising, and in other programs.

Sony Museums and Foundations

Sony ExploraScience (Tokyo and Beijing)

In these Sony science museums, visitors can actually see, touch and enjoy the principles and laws of science in action as they experience the progress and fascination of digital technology.

  • *1To be closed permanently at the end of October 2019

Sony Foundations

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