Community Engagement

Management Approach

Materiality Rationale

In Sony's Founding Prospectus, co-founder Masaru Ibuka set "contributing to Japanese culture through technology" and "the promotion of education in science among the general public" as primary goals. Sony has focused on science education for children, who will shape the next generation. In keeping with Ibuka's vision, Sony continues to implement activities designed to contribute to society.

Basic Approach

Following the course set by Sony co-founder Masaru Ibuka, activities are adapted to meet current and local needs in helping to solve the various issues facing regions where Sony operates around the world. Putting its "For the Next Generation" CSR philosophy into action, Sony makes the most of its unique technological and service assets in the areas in which it is particularly strong. Recognizing the affinity of this approach with the UN Sustainable Development Goals, Sony aims to contribute to the resolution of a wide range of global social issues through tapping into the power of entertainment and applying its technologies, for example, supporting education in countries and regions throughout the world, and emergency relief in response to major disasters.

Structure

In addition to global projects, which are spearheaded by Sony Corporation, Sony Group companies worldwide and the Group's five foundations cooperate with stakeholders such as international organizations and NGOs to promote initiatives tailored to local needs. Sony encourages employees to play an active role in these types of activities, as well.

Main Achievements in Fiscal 2017

Here are the main results of fiscal 2017 initiatives:

  • Community engagement expenditures were 2.3 billion yen.
  • A total of 70,000 employees took part in Sony's global in-house volunteer program known as "SOMEONE NEEDS YOU."
  • Sony Science Program workshops were held approximately 90 times, attracting 3,000 participants.
  • Workshops on refugee issues were held in conjunction with sporting events, to raise awareness among employees
  • Sony partnered with an NGO to operate an Emergency Disaster and Recovery Fund for Children
  • Education support initiatives were conducted in China and India
  • The Sony Foundation Australia assisted teenagers and young adults who are battling cancer.

Looking to the Future

Sony will continue to make the most of its products, technologies, services, innovations, the capabilities of Sony Group employees, and its partnership with stakeholders to address various social needs. As part of this effort, Sony will also be working to help achieve the Sustainable Development Goals (SDGs), particularly those which are related to Sony's community engagement.

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