Updated on August 29, 2019

Disaster Relief

Sony provides humanitarian aid in response to large-scale disasters and emergency crises around the world, taking into account the degree of urgency and its relationship with the region.

Sony Group Disaster Relief

In fiscal 2018, the Sony Group made monetary donations to assist the areas and victims of the natural disasters listed below.

Date disaster occurred Incident Amount of donation
(yen, approx.)
Recipient
March 2019 Cyclone Idai in Southeastern Africa 2 million Save the Children
December 2018 Sunda Strait Tsunami in Indonesia 1.3 million Indonesian Board for National Disaster Affairs
Singapore Red Cross
September 2018 Sulawesi Earthquake in Indonesia 5 million Save the Children
Indonesia Red Cross
August 2018 Kerala Floods in India 25 million Save the Children
Government of Kerala Chief Minister’s Distress Relief Fund
July 2018 Lombok Earthquakes in Indonesia 3 million Save the Children
July 2018 Heavy Rain in West Japan 37 million Save the Children
Central Community Chest of Japan
The Japanese Red Cross Society

Emergency Disaster and Recovery Fund for Children

In October 2016, Sony, in partnership with NGO Save the Children Japan, co-established the Emergency Disaster and Recovery Fund for Children, which provides immediate support upon the sudden onset of natural disasters or humanitarian crises as well as medium- to long-term recovery support to children. The fund pools a certain amount of funds at all times, which enables a rapid response to crises around the world by making monetary disbursements to Save the Children's relief activities. The funds are used to deploy everyday goods and hygiene kits, to create Child Friendly Spaces, which are safe and secure settings for children to play and spend time in, and to provide training in Psychological First Aid for Children, an approach used to reduce the initial distress of children exposed to crisis situations.

Child Friendly Space created after the Heavy Rain in West Japan, 2018
Training program on Psychological First Aid for Children provided to caregivers and teachers after the Hokkaido Eastern Iburi Earthquake, 2018

Supporting Children’s Mental Health and Providing Psychosocial Support in Times of Emergencies

In 2013, Save the Children developed an approach called Psychological First Aid for Children (PFA for Children), based on the Psychological First Aid manuals issued by the World Health Organization (WHO), etc. PFA for Children is designed to reduce the initial distress of children caused by accidents, natural disasters and conflicts according to their stage of cognitive development. Since 2014, Sony has been supporting Save the Children’s training programs and public awareness activities, aiming to ensure that PFA for Children can be utilized by anyone when disasters occur to provide psychosocial support for children. Save the Children conducted the training 62 times in 2018, with a total of 9,106 participants from 2014 to the end of March 2019.

Charity Events for Emergency Relief

In March 2019, Sony held a number of charity events to raise public awareness about natural disasters and to ensure that the lessons learned from the disasters of the past will not be forgotten. At Ginza Sony Park, Sony held an exhibition entitled "For the Next Generation—Recovery of Disaster Affected Areas Captured through the Eyes of Children and Relief Efforts at Sony." The exhibition showcased Sony’s ongoing disaster relief activities, as well as pictures and messages from the “3/11 Kids’ Photo Journal,” a project for children affected by the Great East Japan Earthquake. It also displayed the processes used to restore Sony manufacturing facilities that were affected by the Great East Japan Earthquake and the Kumamoto Earthquake. In addition to the exhibition, charity badges were sold at the venue to raise funds. For Sony group employees, seminars and panel exhibits showing the relief activities deployed by Save the Children and Sony were held at the Sony Headquarters’ cafeteria. Charity lunch meals were introduced during the period, and employees contributed by selecting and enjoying the charity meals. Sony Music Foundation held a charity concert to raise funds to support disaster recovery. The charity concert provided elementary, junior high, and high school students the opportunity to sing along with a piece of music from Beethoven's Ninth Symphony. The proceeds raised through these charity events, which came to a total of approximately 2 million yen, were donated to the Emergency Disaster and Recovery Fund for Children.

Exhibit at Ginza Sony Park
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