CSR Reporting

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Community Engagement

Management Approach

Materiality Rationale

In Sony's Founding Prospectus, co-founder Masaru Ibuka set "contributing to Japanese culture through technology" and "the promotion of education in science among the general public" as primary goals. Sony has focused on science education for children, who will shape the next generation. In keeping with Ibuka's vision, Sony continues to implement activities designed to contribute to society.

Basic Approach

Following the course set by Sony co-founder Masaru Ibuka, activities are adapted to meet current and local needs in helping to solve the various issues facing regions where Sony operates around the world. Putting its "For the Next Generation" CSR philosophy into action, Sony makes the most of its unique technological and service assets in the areas in which it is particularly strong. Sony cooperates with international organizations, NGOs, and government agencies in four key areas: science education, environmental conservation, international cooperation, and emergency relief in response to disasters.


In addition to Sony's global program, which is spearheaded by its headquarters in Tokyo, Sony Group companies worldwide and the Group's five foundations cooperate with stakeholders to promote initiatives tailored to local needs. Sony encourages employees to play an active role in these types of activities, as well.

Main Achievements in Fiscal 2015

Here are the main results of fiscal 2015 initiatives:

  • Expenditures for community engagement initiatives were 2.8 billion yen.
  • A total of 70,000 employees participated in volunteer initiatives.
  • Sony Science Program workshops were conducted in Japan and around the world.
  • EYE SEE UNICEF Child Photography Workshops were held in the Netherlands and Mexico.
  • Sony collected donations from Group employees in Japan and around the world for humanitarian aid and aid for major disasters such as the Nepal earthquake in April 2015.
  • Sony Science Program workshop participants: Approx. 3,000
  • Expenditures for community engagement: 2.8 billion yen
  • Employee volunteers: 70,000* *cumulative total

Looking to the Future

Sony will continue to make the most of its products, technologies, services, innovations, and the capabilities of Sony Group employees to address various social needs, including the 17 Sustainable Development Goals (SDGs) adopted by world leaders at the United Nations.
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