Community Engagement

Management Approach

Materiality Rationale

In Sony's Founding Prospectus, co-founder Masaru Ibuka set "contributing to Japanese culture through technology" and "the promotion of education in science among the general public" as primary goals of founding and has focused on science education for children, who will shape the next generation. These philosophies are inherited as the basis of Sony's CSR activities.

Basic Approach

Under the slogan "For the Next Generation," which inherits the aspiration of Sony co-founder Masaru Ibuka, Sony aims to contribute to the resolution of a wide range of global social issues in our business regions around the world by making the most of its products, content, and technologies. Sony’s areas of focus are: supporting education in various countries and regions; providing emergency relief and assistance in large-scale disasters; employing technology to solve social issues; and using entertainment as a source of public awareness.

Structure

In addition to global projects, which are spearheaded by Sony Corporation, Sony Group companies worldwide and the Group's five foundations cooperate with stakeholders such as international organizations and NGOs on initiatives tailored to local needs. Sony encourages employees to play an active role in these activities, as well.

Main Achievements in Fiscal 2018

Here are the main results of fiscal 2018 initiatives:

  • Community engagement expenditures were 2.5 billion yen. A total of 70,000 employees took part in volunteering programs (including fund-raising and blood donation).
  • Sony Science Program workshops were held approximately 100 times, attracting 3,900 participants.
  • Launched Kando Experience Program and held 15 workshops with a total of approximately 300 participants.
  • Disaster assistance was provided for affected areas and people in Japan, Indonesia, India, and Africa.

Milestones

  • 1959:
    Founded Sony Fund for the Promotion of Science Education in Elementary Schools
  • 1972:
    Established Sony Foundation for Education (currently Sony Education Foundation)
  • 1984:
    Established Sony Music Foundation
  • 1992:
    Introduced leave for volunteering purposes
  • 1999:
    Established Sony Foundation Australia
  • 2000:
    Established Sony ExploraScience (Beijing)
  • 2002:
    Established Sony ExploraScience (Tokyo) *1
  • 2006:
    Became a corporate sponsor of the UNHCR Refugee Film Festival in partnership with Japan for UNHCR
  • 2009:
    Launched Sony Science Program
  • 2010:
    Started a partnership with Save the Children Japan for disaster assistance
  • 2012:
    Launched a project for forest conservation in Sumatra in cooperation with the World Wide Fund for Nature (WWF)
  • 2016:
    Co-established the Emergency Disaster and Recovery Fund for Children with Save the Children Japan
  • *1To be closed permanently at the end of October 2019

Looking to the Future

Sony strives to make the most of its products, content, technologies, strengths of employees, and stakeholder partnerships to help address global issues, including those targeted by the Sustainable Development Goals (SDGs), and to meet various needs in local communities.

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